SmartSource Rentals Blog

Category: Event ROI

Trade Show Strategies to Maximize Your ROI in 2015 – Part 2
Oct 28, 2014 by
In part 1 of “Trade Show Strategies to Maximize Your ROI in 2015”  we did an overview on determining your trade show goals, how to use the right technology for your goals, and then how to measure success. In Part 2 we’re going to give you ideas for attracting relevant customers to your booth, which is another necessary component if you’re going to drive that ROI where you want it. The Key to Effective Giveaways Far too many exhibiters set up their booth at a trade show, put up their...
Trade Show Exhibit Technology Tips for a Better ROI – Part 2
Oct 02, 2014 by
In Part 1 of “Trade Show Exhibit Technology Tips for a Better ROI,” we covered some basic ideas and tips to consider when you’re gearing up for your next exhibit. In Part 2 we’re going to discuss some creative ways to incorporate specific event technology to make a greater impression and therefore boost your ROI. Video Walls You can’t rely on increasing your ROI by just by popping a large screen up and running your two-year-old slide show and then hoping people stop to take a look ...
Trade Show Exhibit Technology Tips for a Better ROI – Part 1
Sep 30, 2014 by
Every week it seems there is some new form of technology that is advertised to make your life or business bigger and better. And, as with all advertising, sometimes it actually does help, and sometimes it creates more headaches for you or becomes a technology nightmare you want to shot-put through the window. Really, how many of us want a smartphone that makes us feel dumb? The trick, as they say, is to select the right piece of equipment to suit you, your goals, and your budget. Sure, when it...
How to Virtually Read Your Customer’s Mind with Data Collection
Sep 24, 2014 by
In our recent article “The Right Way to Tap into Technology Trends for a Successful Event,” we picked Steve Shatsoff’s brain – Senior Vice President at SmartSource Computer & AV Rentals  – about how properly utilizing technology trends is one of the best methods for creating the customer base you need and want. This article, also based on information gathered from an interview with Steve Shatsoff, is all about how you can essentially read your customer’s mind by using technolog...
Trade Show Strategies to Maximize ROI in 2015 – Part 1
Sep 17, 2014 by
Do you ever feel like you can’t live with trade shows - yet your business can’t live without them? Even though trade shows can be one of the best ways for a business to gain new customers and develop relationships with other companies, you may have come away from shows wondering if it was really worth the time and money. That’s why it’s key to make sure you have the right trade show goals, technology, and follow through so you can maximize your trade show ROI. In this article, Part 1 of...
Why Your Meeting Feedback is Missing the Mark Everytime
Jun 03, 2014 by
Gathering timely feedback is one of the cornerstone responsibilities of every meeting planner, and often it is a requirement of the job. However, we all know the saying "Garbage In = Garbage Out" so the question I pose in today's blog is: Are you getting the type of feedback that can improve and enhance your conference?  According to Paul O. Radde, Ph.D., Founder of The Thrival Institute there are four types of feedback, as he conveyed in Successful Meetings Magazine. The first two ar...
Passive Meeting Participants are Poor Meeting Participants
Apr 16, 2014 by
The teacher/student methodology of learning for adults is gone. Dead. Passe.  With ever distracting technologies vying  for the meeting participant's attention and time, shouldn't you try and make it work for you? It isn't just about getting the attendee's attention, it is about keeping it throughout the duration of the meeting.  Shawna Suckow, Founder & President of the Senior Planners Industry Network, states, "Return On Attention (ROA) is a fairl...
Meetings Mean Business: 4 Key Indicators of Their Overall Value
Mar 12, 2014 by
Meetings Mean Business recently launched the above video and updated their findings about the number of meetings, GDP effect and taxes generated from meetings. In fact, the meeting industry's contribution to the GDP was greater than the motion picture, performing arts and spectator sports industries.  While this study "The Economic Significance of Meetings to the U.S. Economy" was originally produced in 2009, it was updated to reflect findings in 2012. Below are the ke...
What Lies Ahead for Event Planning? Challenges, Shifts and Growth
Mar 03, 2014 by
Rohit Talwar, CEO of Fast Future Research led the effort in two recent future trend studies: Convention 2020 and Power of 10. Below is a synopsis of those studies and what meeting planners everywhere can learn from them.  CONVENTION 2020 1,125 meetings professionals from 76 countries were asked what they believed the meeting experience would look like in 2020. Here are their responses:  Event Technology Commonplace in conventions and exhibitions will include: 75% said live ...
Change Your Mindset Meeting Planners: Use Big Data to Your Advantage
Feb 10, 2014 by
Hilary Mason, Data Scientist in Residence at Accel Partners, recently spoke at PCMA's Convening Leaders 2014 about understanding and using Big Data. Below are her thoughts in an October 2013 interview with Sarah Beauchamp and concrete ways you can use this information when planning your next meeting. FACTS ABOUT DATA There has been more data produced in the last 18 months than in the history of the world.. Because of free cloud offerings, it is now cheaper to keep data than throw it a...
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