SmartSource Rentals Blog

Category: Event ROI

What Lies Ahead for Event Planning? Challenges, Shifts and Growth
Mar 03, 2014 by
Rohit Talwar, CEO of Fast Future Research led the effort in two recent future trend studies: Convention 2020 and Power of 10. Below is a synopsis of those studies and what meeting planners everywhere can learn from them.  CONVENTION 2020 1,125 meetings professionals from 76 countries were asked what they believed the meeting experience would look like in 2020. Here are their responses:  Event Technology Commonplace in conventions and exhibitions will include: 75% said live ...
Change Your Mindset Meeting Planners: Use Big Data to Your Advantage
Feb 10, 2014 by
Hilary Mason, Data Scientist in Residence at Accel Partners, recently spoke at PCMA's Convening Leaders 2014 about understanding and using Big Data. Below are her thoughts in an October 2013 interview with Sarah Beauchamp and concrete ways you can use this information when planning your next meeting. FACTS ABOUT DATA There has been more data produced in the last 18 months than in the history of the world.. Because of free cloud offerings, it is now cheaper to keep data than throw it a...
Governmental Watch: Transparency and Reporting Will Affect Meetings
Jan 22, 2014 by
On November 18, 2013, the House of Representatives passed HR 2061 known as the Digital Accountability and Transparency Act of 2013, by 388-1. Below is a summary of the bill, a review of the Senate version, US travel association reactions and key takeaways for us all.  GOVERNMENT AT WORK  The Digital Accountability and Transparency Act of 2013: Discloses direct federal agency expenditures and links federal contract, loan, and grant spending information to programs of fe...
As Expenses Increase and Budgets Stay the Same, Will Your Meetings Survive?
Jan 17, 2014 by
  Successful Meetings polled planners in late October of last year and found out a key nugget of information: Meeting net budgets are projected to get smaller this year as compared to last. The rationale is most budgets are expected to remain flat or slightly increase, but expenses such as hotels, airfare, F&B and renting audio visual equipment are projected to be on the rise. So what oh what is a meeting planner to do? Below is the raw data as reported by Successful Meetings, ...
4 Budget Blunders to Avoid When Planning Your Next Meeting
Jan 13, 2014 by
If you kick yourself every time you hold a meeting or conference because one budget item slipped through the cracks, you are not alone. Even though orchestrating the budget is part of your job description, the task can be overwhelming when considering all the items you need to track plus new ones that will be included in your 2014 budget.  Here are four budget items to give more attention to this year:  Budget Blunder #1: You don't receive line item costs because you are t...
Why the Cheapest Lead Retrieval System Isn’t Really that Cheap (Part 2)
Nov 20, 2013 by
Part 1 of this series, we focused on business card and printout options to lead gen. Today's blog post will focus on smartphone apps and the risk associated with too few lead retrieval systems in your booth.  It is cheaper to use a free iPhone/Android app. While there is no question that these apps look really good and have many bells and whistles, they have some drawbacks as well. First and foremost, everyone in the booth needs to have the same phone system in order t...
Why the Cheapest Lead Retrieval System Isn’t Really that Cheap (Part 1)
Nov 18, 2013 by
Many times booth exhibitors’ hem and haw over the rental cost of an automated lead system. They justify the cost of exhibiting, time away from the office and staffing to their boss. But when it comes to automating the collection of leads, the conversation falls short. Here is the ironic thing -- that is exactly what exhibitors are there to do. Meet new people and turn them into clients. Period. End of story. This blog will define the seemingly cheapest ways to collect leads and the truth abo...
Negotiating AV: 6 Tips to Bring Your Best Buying Power to the Table
Oct 30, 2013 by
Negotiations are part and parcel of a meeting planner's daily life. While it is important to get the price you want, it is also important to remember your AV provider needs to hit certain margins in order to proceed. While you don't want to leave money on the table, you do need to know what a fair and reasonable quote consists of from the AV provider. Below are 6 tips to keep in mind when you are negotiating.  KNOW THE REGIONAL RATES Just like anything else you can think of ...
Are Your Sponsorship Proposals “Win-Win”?
Oct 16, 2013 by
As a meeting planner, I certainly understand the value of sponsorship dollars. I don't think many of the meetings, conferences or conventions could happen today without this dollar infusion into the industry. Planners could not bring in top-notch speakers, interactive technology tool rentals or expand their marketing efforts.  But what does the sponsor get out of their investment? Hopefully the opportunity to get in front of new prospects that will turn into new clients. Howeve...
Are Meeting Surveys Linked to Attendee and Exhibitor ROI?
Oct 09, 2013 by
PCMA recently commissioned Lewis & Clark, a marketing research firm, to survey 122 meeting professionals to find out how they are measuring exhibitor and attendee ROI and what criteria they use to determine whether or not their meeting was successful.  Let's focus on how planners measure ROI, comments from selected respondents and interactive technology tool rentals that can make this process easier.  Q1: How do you measure exhibitor ROI? (Respondents could provide more...
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