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Category: Mobile Event Apps

Must-Have Technology for 2018
Feb 08, 2018 by
From the largest events to the most scaled down, attendee engagement continues to reign supreme as we begin the New Year. While conferences and conventions will always be centered on keynote speakers and face-to-face interaction, technology is an ever-growing source of empowerment for taking engagement to a whole new level. Today’s megacorps are using state-of-the-art technology to create futuristic experiences that often seem like something out of a science fiction movie. For instance, aug...
Best Practices: Event Staffing and Technology for ROI Tracking
Oct 31, 2017 by
Event marketing can occupy a substantial portion of a company’s overall marketing budget. So it’s important that the events be effective. A previous article in this series discussed establishing goals and objectives for corporate meetings and trade shows. This article focuses exclusively on the human resources and technology required to achieve the maximum return on investment from events. Get Buy-In From Sales Staff Event marketing and sales staffs need to work together to fully realize t...
Are Business Cards Still Relevant?
Aug 29, 2017 by
A decade or more ago, the exchange of information between trade show exhibitors and attendees consisted of a mutual handing over of business cards and stuffing of the show tote bag with glossy brochures. It was an inefficient process that left many leads and sales on the table. Today, a full range of tools for a two-way (digital) exchange of information is available to exhibition participants. They make a brief meeting in the booth more productive and create a digital trail that helps exhibit...
Technology Stack. What Is It and Why Do You Need It?
Jul 25, 2017 by
The term “technology stack” can have several meanings. It is both a descriptor and a tool that event planners can use to understand the role that specific technologies play in their events. Visualizing a technology stack can help planners make better technology decisions, address challenges, and save money. What is a technology stack? A technology stack, sometimes called a solution stack or software stack, can refer to all of the components needed to make a system work.  An event website,...
Technologies To Track Your Event in Real Time
May 31, 2017 by
The technology that powers events produces a lot of data: demographic, behavioral, and historical, to name a few. But one category of data, the information delivered immediately after it’s collected—real-time data—has a value that sets it apart from any of its business-intelligence counterparts.  A real-time data strategy is dependent on technology. While the field is still evolving, there are a number of solutions available to help planners build a real-time information ecosystem toda...
Best Practices: Offer Event Sponsorships That Give Back
May 17, 2017 by
Many exhibition organizers still thrive on selling traditional event sponsorships like banners and brownie breaks. But event technology is helping them expand the inventory of sponsorship offerings and reward sponsors with positive brand associations or data. Back when event technology really began to emerge, many organizers were apprehensive. They were nervous about the cost and the complexity, not to mention the fear that the technology might not even work. Nevertheless, sponsors helped ...
Event Technology Trends That Defined 2016
Dec 14, 2016 by
Every year, new event technologies and trends emerge. It’s easy to identify the apps and innovation that come into view. It’s more difficult to think about how to leverage them to plan better events. As always, 2016 was influenced as much by innovation from outside the event industry as it was by internal pain points from within the event industry. Let’s look back to see what 2016 event technology trends will shape the future of the events industry. Gamification Few event planners have n...
Five Mobile Game Strategies For Events
Nov 30, 2016 by
Jane McGonigal, the game theorist and author, describes games as sharing four traits: a goal, rules, a feedback system, and voluntary participation. While nothing in that description refers to mobile apps, there are a number of benefits for event organizers that use them. In fact, when education, collaboration, engagement, and networking are the goals, mobile game strategies can be highly effective. Why Games, Especially Mobile Games, Work In her book, “Reality Is Broken: Why Games Make Us B...
Best Practices: Mobile Apps as a Revenue Generator
Jan 26, 2016 by
Know your audience. This old-school marketing adage is at the heart every planning decision made at the 50 fastest growing events and conferences. From venue location to dinner menus, top meeting planners rely on a deep understanding of their attendee’s tastes when making big ticket decisions. But did you know that a deep understanding of your attendee’s behavior could translate into revenue dollars for your event? Here is how it works. Consumer behavior is a key driver behind trends. Tre...

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