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Category: Presentation Tactics

Tips for Choosing a Projector for your Outdoor Event
Aug 16, 2018 by
The goal of any presentation is to provide attendees with an engaging, informative, and enjoyable experience. When your event is being held outdoors, there are certain features to look for in a projector to ensure that your presentation is a success. Images produced by a projector that is equipped to work indoors in an environment with controlled lighting will look pale and milky on an outdoor screen. Therefore, a model that can produce enough brightness and contrast to overcome most light p...
Choosing The Best Projector For Your Meeting and Budget
Jul 09, 2018 by
What Projector Is Right for Me? Choosing a projector for an event is more complicated than it used to be. While the lamp-based technology of the 1990s is still in extensive use and cost-effective, it doesn't offer as much in the way of image quality compared to other types. On the other hand, the laser light source and digital light processing (DLP) models offer a wide range of performance and image-quality benefits, but they can eat through a budget. Choosing the best projector requires an und...
Which LED Display Technology is Best for your Event?
May 03, 2018 by
The advancement of LED technology has given those in the events industry the ability to create high-quality displays with stunning visuals and remarkable versatility. The brightness and seamlessness provided by LED tiles imparts a vibrancy that captivates audiences and makes a greater impression than video walls. From graphically engaging booth signage to high-impact walls to dynamic product display and jaw-dropping presentations, the availabil  ity of a such a vast array of LED displays and ti...
Digital Kiosks: Choosing the Right Ones for Your Event
Mar 07, 2018 by
Self-service digital kiosks are everywhere these days. They make it faster and easier to do things like withdraw or deposit money, order a train ticket, print a boarding pass, check out groceries, and so many other daily tasks once associated with long lines. Digital kiosks are so useful that it’s no wonder they’ve become one of the best interactive tools for elevating events and trade shows. Kiosks are an automated, user-friendly way to promote business and interactively connect event at...
Dressing for a Long Day on the Show Floor
Nov 16, 2017 by
Have you ever heard somebody say when you’re planning your trade show exhibit, “Don’t worry about what you wear in your booth. It’s a trade show, not a fashion show!” In my stakeholder team meetings, I can easily plow through everything else on my agenda and reach consensus on the show strategy and tactics and then come to a screeching halt when the discussion comes to the exhibit staff “uniform.” So how do you get your staff to buy into a corporate look in your exhibit? The eas...
Organize Content in Your Booth for Higher Engagement
Nov 01, 2017 by
[embed]https://soundcloud.com/smartsource-936987538/pairing-booth-content-with-attendee-expectations[/embed] Click Link On Image to Hear Podcast RELATED ARTICLE FOLLOWS If you haven’t noticed yet, content is king, and our audiences are always searching for more. A recent infographic from The Word Pro shows that in just 60 seconds, 4 million posts are engaged with and liked, 300 hours of video are uploaded, and nearly 350,000 tweets are sent. Wow, that’s a lot of content engagement. Whe...
Exhibition Tactics – Do This Not That
Aug 29, 2017 by
If you’re like most exhibitors, you probably devote a large part of your budget to printed product information and static graphics and signage to promote products at trade shows. Well, a new report by the Center for Exhibition Industry Research (CEIR) indicates your money is better spent elsewhere. Their 2017 Attendee Floor Engagement Study, Part I* found that a whopping 87% of exhibitors are still spending a significant portion of their resources on costly printed product collateral, whil...
3 Best Use Strategies for Charging Stations
May 17, 2017 by
Charging stations are one of the most in-demand amenities for conferences and events. After all, there are only so many wall outlets to go around and not every attendee brings a charging cable with them to the event. But, charging stations do much more than charge electronic devices. They add value in lots of settings. Charging stations – also referred to as charging kiosks, come in a variety of sizes and shapes (including secure lockers). They are equipped with all of the connectors needed...
How to Recover from a Sales Faux Pas
Apr 19, 2017 by
Even the best sales professionals can cite at least one sales faux pas they’ve made over the course of their career. Making the mistake is one thing. Knowing how to recover from a sales faux pas is another. It takes both strategy and courage. “Sales Faux Pas that Still Haunt Us” Early in my marketing career, I remember having a proposal meeting with a potential client in the direct mail business. The client was referred to me so the odds of securing the account were good. My proposal was...
Technologies for An ADA Friendly Event
Feb 07, 2017 by
According to the Centers for Disease Control and Prevention (CDC), 53 million adults in the U.S. have a disability. Many attend and participate in trade shows, conferences, and other events with the expectation of an ADA friendly event environment. Fortunately, there has been considerable progress on this front, such that accessible meetings are now a goal for meeting planners where once they weren’t. Through the efforts of such organizations as the ADA National Network Centers, there is more ...
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