Category: Socially Savvy

Apr 10, 2019 by Lillian Taylor
By their nature, industry events and trade shows offer a prime setting to engage audiences. You have a captive audience that’s already interested in what you have to offer. In fact, the Center for Exhibit Industry Research (CEIR) states that 99% of marketers believe trade shows offer unique value that other marketing mediums do not. But let’s face it, we’re all competing for attention on the trade show floor. So how do you make your exhibit stand out among a sea of other marketers who ...

Jan 03, 2019 by Lillian Taylor
2019 Event Technology Trends This past year saw many advancements in event technology, and 2019 promises to improve on some of the most cutting-edge solutions. Lately, there’s been buzz about facial recognition, block chain, RFID, immersive experiences, live streaming, and using social media in innovative ways. Here’s a sneak peek at what we believe the industry can expect in the coming year. Facial Recognition As we mentioned in our last blog post, facial recognition is one trend that ...

Dec 19, 2018 by Cynthia Corona
Congratulations to our long-time clients who dominated the Golden Globe nominations again this year, especially in television. FILM A Star is Born, Warner Bros. Pictures Crazy Rich Asians, Warner Bros. Pictures TELEVISION The Americans,  Fox 21 Television Studios Homecoming, Universal Cable Productions LLA Pose, Fox 21 Television Studios Barry, HBO Entertainment The Good Place,  Universal Television Kidding, SHOWTIME The Kominsky Method, Warner Bros. Television SmartSource Ren...

Nov 16, 2017 by Candy Adams
Have you ever heard somebody say when you’re planning your trade show exhibit, “Don’t worry about what you wear in your booth. It’s a trade show, not a fashion show!” In my stakeholder team meetings, I can easily plow through everything else on my agenda and reach consensus on the show strategy and tactics and then come to a screeching halt when the discussion comes to the exhibit staff “uniform.” So how do you get your staff to buy into a corporate look in your exhibit? The eas...

Jul 25, 2017 by Michelle Bruno
The term “technology stack” can have several meanings. It is both a descriptor and a tool that event planners can use to understand the role that specific technologies play in their events. Visualizing a technology stack can help planners make better technology decisions, address challenges, and save money. What is a technology stack? A technology stack, sometimes called a solution stack or software stack, can refer to all of the components needed to make a system work.  An event website,...

May 17, 2017 by Donna M. Autuori
George Bernard Shaw once said, “There is no sincerer love than the love of food.” I am sure there are some people who would disagree, but not many. Food definitely speaks to most of us and can be a great draw at a trade show booth. The question is what is the right food to serve? And, what foods should you avoid having at your booth? Convention Halls Set Guidelines for Food in Booths In part, the answers to those questions rest in the regulations presented by the various trade show venues ...

Apr 19, 2017 by Donna M. Autuori
Even the best sales professionals can cite at least one sales faux pas they’ve made over the course of their career. Making the mistake is one thing. Knowing how to recover from a sales faux pas is another. It takes both strategy and courage. “Sales Faux Pas that Still Haunt Us” Early in my marketing career, I remember having a proposal meeting with a potential client in the direct mail business. The client was referred to me so the odds of securing the account were good. My proposal was...

Feb 07, 2017 by Donna M. Autuori
According to the Centers for Disease Control and Prevention (CDC), 53 million adults in the U.S. have a disability. Many attend and participate in trade shows, conferences, and other events with the expectation of an ADA friendly event environment. Fortunately, there has been considerable progress on this front, such that accessible meetings are now a goal for meeting planners where once they weren’t. Through the efforts of such organizations as the ADA National Network Centers, there is more ...

Jun 21, 2016 by Michelle Bruno
Beacon technology in the event industry is picking up steam. While it was originally designed in conjunction with event mobile apps (and many providers still deploy beacons that way), it can also be implemented (sans app) using a wearable. Either way, beacons deliver actionable data, which can translate into more compelling customer experiences and revenue opportunities. Exhibitor App collects in-booth data; beacon readers placed around show area capture activities in common areas; everything i...

Jan 26, 2016 by Anonymous
Trade show exhibitors and event planners are perpetually looking for fresh ways to promote their business, products, services and ideas. Businesses are always in need of unique ways to distinguish themselves from the competition and help draw a crowd off the showroom floor. Industry professionals know that the success of trade show exhibits often relies on technology—from the basics of sound, lighting, and lead retrieval, and moving up to leading-edge event technology that sets new standards. ...