SmartSource Rentals Blog

Category: Trade Show & Conference

PCMA’s Future of Face2Face Delivers
Mar 15, 2018 by
Convening Leaders, the annual meeting of the Professional Convention Management Association (PCMA), has—as is its modus operandi—iterated a centralized hub for technology and non-traditional learning for several years. The hub has changed names and programming in keeping with the fast pace of technology and expanding interest levels of attendees. In Nashville this year, attendees were exposed to a range of opportunities at the “Future of Face2Face.” One can only describe the Future of...
Digital Kiosks: Choosing the Right Ones for Your Event
Mar 07, 2018 by
Self-service digital kiosks are everywhere these days. They make it faster and easier to do things like withdraw or deposit money, order a train ticket, print a boarding pass, check out groceries, and so many other daily tasks once associated with long lines. Digital kiosks are so useful that it’s no wonder they’ve become one of the best interactive tools for elevating events and trade shows. Kiosks are an automated, user-friendly way to promote business and interactively connect event at...
The ABCs of Gamification Laptops
Feb 16, 2018 by
  It’s no secret that video gaming is wildly popular in the United States. In fact, two-thirds of American households regularly play video games, according to a recent study by the Entertainment Software Association (ESA). Perhaps even more interestingly, gamers age 18 or older represent 72 percent of the video game-playing population, and the average gamer is 35 years old. But how does that carry over to the events industry? Well, for those of us who strive to engage audiences ...
Must-Have Technology for 2018
Feb 08, 2018 by
From the largest events to the most scaled down, attendee engagement continues to reign supreme as we begin the New Year. While conferences and conventions will always be centered on keynote speakers and face-to-face interaction, technology is an ever-growing source of empowerment for taking engagement to a whole new level. Today’s megacorps are using state-of-the-art technology to create futuristic experiences that often seem like something out of a science fiction movie. For instance, aug...
Dedicated Service is the Key to a Successful Event
Feb 08, 2018 by
When you envision a successful event, you might imagine an audience captivated by brilliant speakers touting the benefits of your cutting-edge product line, supported by bold presentations delivered via the latest technology in a setting that’s been carefully curated to inspire guests and make them feel like they’re a part of something special. Such an event is certainly possible, but not without a decent budget and several months of exhaustive planning by a team of highly experienced profe...
Event Technology Sponsorships Offer Virtually Unlimited Opportunities
Dec 14, 2017 by
Many exhibition organizers still thrive on selling traditional sponsorships like banners and brownie breaks. But event technology sponsorships are helping them expand the inventory of sponsorship offerings and meet sponsor objectives more effectively. Technology sponsorships fall into three categories: New technologies. Think about a product placement or banner advertisement inside a virtual reality environment. Attendees naturally gravitate to what’s new. Sponsors benefit from the expos...
5 Event Lounges To Excite Or Relax Your Guests
Dec 06, 2017 by
The lounge—a place to sit, relax, and maybe even do some low-key networking—is a staple at most trade shows and conferences. But as new ways to enhance the attendee experience and express the sponsor’s brand emerge, lounges are becoming more than an out-of-the-way oasis from the chaos of the meeting. They’re becoming a destination. As with any room or area design, the first step is always determining the purpose of the lounge. For example, if the main reason to put a lounge on the tra...
Technology Checklist: Training Lab Breakout Session
Nov 16, 2017 by
Many conferences—especially those hosted by technology companies—provide product training for their attendees. Breakout sessions at these types of gatherings are more complicated than the freeform panel discussions or one-on-one interviews on a comfy sofa at non-technical meetings. They involve room setups and equipment that facilitates learning by actually doing. Here are the key things to keep in mind when designing a temporary training lab: Seating for comfort and elbow room ...
Dressing for a Long Day on the Show Floor
Nov 16, 2017 by
Have you ever heard somebody say when you’re planning your trade show exhibit, “Don’t worry about what you wear in your booth. It’s a trade show, not a fashion show!” In my stakeholder team meetings, I can easily plow through everything else on my agenda and reach consensus on the show strategy and tactics and then come to a screeching halt when the discussion comes to the exhibit staff “uniform.” So how do you get your staff to buy into a corporate look in your exhibit? The eas...
Organize Content in Your Booth for Higher Engagement
Nov 01, 2017 by
[embed]https://soundcloud.com/smartsource-936987538/pairing-booth-content-with-attendee-expectations[/embed] Click Link On Image to Hear Podcast RELATED ARTICLE FOLLOWS If you haven’t noticed yet, content is king, and our audiences are always searching for more. A recent infographic from The Word Pro shows that in just 60 seconds, 4 million posts are engaged with and liked, 300 hours of video are uploaded, and nearly 350,000 tweets are sent. Wow, that’s a lot of content engagement. Whe...

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