SmartSource Rentals Blog

Category: Trade Show & Conference

Dedicated Service is the Key to a Successful Event
Feb 08, 2018 by
When you envision a successful event, you might imagine an audience captivated by brilliant speakers touting the benefits of your cutting-edge product line, supported by bold presentations delivered via the latest technology in a setting that’s been carefully curated to inspire guests and make them feel like they’re a part of something special. Such an event is certainly possible, but not without a decent budget and several months of exhaustive planning by a team of highly experienced profe...
Event Technology Sponsorships Offer Virtually Unlimited Opportunities
Dec 14, 2017 by
Many exhibition organizers still thrive on selling traditional sponsorships like banners and brownie breaks. But event technology sponsorships are helping them expand the inventory of sponsorship offerings and meet sponsor objectives more effectively. Technology sponsorships fall into three categories: New technologies. Think about a product placement or banner advertisement inside a virtual reality environment. Attendees naturally gravitate to what’s new. Sponsors benefit from the expos...
5 Event Lounges To Excite Or Relax Your Guests
Dec 06, 2017 by
The lounge—a place to sit, relax, and maybe even do some low-key networking—is a staple at most trade shows and conferences. But as new ways to enhance the attendee experience and express the sponsor’s brand emerge, lounges are becoming more than an out-of-the-way oasis from the chaos of the meeting. They’re becoming a destination. As with any room or area design, the first step is always determining the purpose of the lounge. For example, if the main reason to put a lounge on the tra...
Technology Checklist: Training Lab Breakout Session
Nov 16, 2017 by
Many conferences—especially those hosted by technology companies—provide product training for their attendees. Breakout sessions at these types of gatherings are more complicated than the freeform panel discussions or one-on-one interviews on a comfy sofa at non-technical meetings. They involve room setups and equipment that facilitates learning by actually doing. Here are the key things to keep in mind when designing a temporary training lab: Seating for comfort and elbow room ...
Dressing for a Long Day on the Show Floor
Nov 16, 2017 by
Have you ever heard somebody say when you’re planning your trade show exhibit, “Don’t worry about what you wear in your booth. It’s a trade show, not a fashion show!” In my stakeholder team meetings, I can easily plow through everything else on my agenda and reach consensus on the show strategy and tactics and then come to a screeching halt when the discussion comes to the exhibit staff “uniform.” So how do you get your staff to buy into a corporate look in your exhibit? The eas...
Organize Content in Your Booth for Higher Engagement
Nov 01, 2017 by
[embed]https://soundcloud.com/smartsource-936987538/pairing-booth-content-with-attendee-expectations[/embed] Click Link On Image to Hear Podcast RELATED ARTICLE FOLLOWS If you haven’t noticed yet, content is king, and our audiences are always searching for more. A recent infographic from The Word Pro shows that in just 60 seconds, 4 million posts are engaged with and liked, 300 hours of video are uploaded, and nearly 350,000 tweets are sent. Wow, that’s a lot of content engagement. Whe...
Best Practices: Event Staffing and Technology for ROI Tracking
Oct 31, 2017 by
Event marketing can occupy a substantial portion of a company’s overall marketing budget. So it’s important that the events be effective. A previous article in this series discussed establishing goals and objectives for corporate meetings and trade shows. This article focuses exclusively on the human resources and technology required to achieve the maximum return on investment from events. Get Buy-In From Sales Staff Event marketing and sales staffs need to work together to fully realize t...
Setting Event Objectives For ROI Reporting
Sep 13, 2017 by
By Danalynne Wheeler Menegus Corporate event marketing is a numbers game. Whether you’re hosting your own event, or exhibiting at someone else’s, it’s important to establish goals and objectives. It can be challenging in a corporate environment where there are multiple stakeholders investing time and budget into the same event. Be Explicit About Your Metrics As an event planner, how do you go about setting event objectives and goals? Are they measurable? Do you differentiate betwe...
How to Deploy Video Content
Sep 13, 2017 by
The data is mounting that video content is popular, compelling, and highly motivational. It makes sense then that companies hosting corporate events would turn to video to deliver important messaging and enhance the attendee experience. But the process for delivering video across multiple devices can be challenging. Technical meeting and event production expert Brandt Krueger has some advice on best practices for deploying video at a corporate event. Matching the digital files with the devi...
Exhibition Tactics – Do This Not That
Aug 29, 2017 by
If you’re like most exhibitors, you probably devote a large part of your budget to printed product information and static graphics and signage to promote products at trade shows. Well, a new report by the Center for Exhibition Industry Research (CEIR) indicates your money is better spent elsewhere. Their 2017 Attendee Floor Engagement Study, Part I* found that a whopping 87% of exhibitors are still spending a significant portion of their resources on costly printed product collateral, whil...
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