SmartSource Rentals Blog

Category: Trending Technology

The Business Case For Multisensory Booth Design
Dec 06, 2019 by
There is science behind the benefits of designing a booth display that delivers sensory experiences five different ways: sight, smell, hearing, taste, touch. Engaging some or all of the senses focuses an individual’s attention, evokes strong emotions, and calls to mind pleasant memories (think Grandma’s fresh baked cookies). Exhibition displays also have important work to do: influence a sale, educate attendees, and deliver brand messaging. There is evidence that multisensory booth desig...
Conducting Meetings in the Digital Age
Oct 30, 2019 by
We hear it all the time: today’s business leaders are expected to do more with less. That often means taking on more responsibility and producing better results with less staff, budget, and time. Luckily, there are a myriad of innovative technologies available to help them achieve these lofty expectations. Meetings – which have gained a reputation of being too lengthy, frequent, and unfocused – are one aspect of life in an office setting or at a trade convention that could use an efficienc...
10 High-Tech Ways to Make your Holiday Party Shine
Sep 24, 2019 by
If your employees didn’t share photos from last year’s company holiday party on social media, did it even happen? Don’t let your holiday party fall victim to the stereotypical “same-old-same-old” corporate gathering. From the tried and true to the new and novel, here are ten audio-visual technologies that are sure to wow guests at your upcoming party or special event. 1.Festive Lighting Creative lighting can be used to take almost any venue from ho-hum to whoa! Even the coo...
ESPORTS Business Summit- Get Your Game On
Sep 24, 2019 by
Earlier this month ABCOMRENTS and SmartSource showcased some of their gaming solutions and event technology at the ESPORTS Business Summit in Las Vegas. The Esports Business Summit brings together all sectors of the Esports ecosystem for three days of networking, education, and inspiration! The power of Esports is spreading faster than a wildfire, and as a result, events as we know them need to be bigger and better. ABCOMRENTS and SmartSource understand this unique arena and what it takes...
Esports: The AV Industry’s Next Adventure
Sep 09, 2019 by
For decades the AV industry has grown up around three basic marketplaces: trade shows and conferences; concerts and sporting events; and more recently experiential marketing events, like pop-up stores, road shows and national activation events. But there is a new marketplace on the frontier, one that is evolving so fast that only proven AV experts can compete, eSports. Esports, or electronic sports, is a billion-dollar baby born of the video gaming industry. It’s growing so fast and unexpec...
A Lead Retrieval Solution That Helps Pay for Itself
Sep 03, 2019 by
If leads are important to you—and what exhibitor doesn’t want more, qualified trade show leads—the SmartSource Lead Retrieval Solution is a great option for quickly and easily capturing and processing lead data. It’s time to retire manual lead capture. Every minute spent on lead data processing is a minute lost on making a sale. SmartSource offers hardware and software in a small, nimble device that uses the industry’s most powerful scanner. In less than three seconds, the device sc...
Technology That’s Shaping the Events of the Future
Jul 08, 2019 by
When characterizing future business-to-business meetings, conferences and trade shows, a number of frameworks come to mind, including experiential, engagement-focused and personalized. While all three strategies are important, personalization is one that resonates most with attendees. Acknowledging customers and meeting their needs (sometimes unexpectedly) is a central tenet for business success. The following emerging technologies that empowers these key moments of personalization will shap...
Take Your Exhibit to the Third Dimension
Jun 19, 2019 by
Using basic booth design elements can lead you to a very clean and functional design—something two dimensional. But if you want to add another dimension, one offering light, movement and interactivity, SmartSource and ABCOM Technology Group have come together to offer a suite of the industry’s most innovative technology solutions. Made You Look The 27” Giant iTab kiosk (it comes in a 42” size also) looks like an oversized smartphone. It acts like one too. Featuring a native var...
Top 5 Interactive Technologies to Boost Engagement
Apr 10, 2019 by
By their nature, industry events and trade shows offer a prime setting to engage audiences. You have a captive audience that’s already interested in what you have to offer. In fact, the Center for Exhibit Industry Research (CEIR) states that 99% of marketers believe trade shows offer unique value that other marketing mediums do not. But let’s face it, we’re all competing for attention on the trade show floor. So how do you make your exhibit stand out among a sea of other marketers who ...
The Role Of AI In The Meeting Room
Mar 27, 2019 by
This shouldn’t be surprising; most professionals feel meetings are a waste of time. In fact, of the 2,250 senior business professionals that were surveyed by Barco, 93% feel stress because time is wasted, and deadlines are missed due to business meetings. In fact, 12% think these discussions contribute to lost promotions and sales opportunities. All because information isn’t available or captured effectively. However, Artificial Intelligence (AI) is starting to show real promise in th...
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