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Category: Trending Technology

Live Streaming 101: All You Need to Know for Your Next Event
Feb 21, 2018 by
Over the course of the last 18 months, broadcast video has grown by leaps and bounds. Corporations have found it to be a cost-effective way to reach remote employees, and associations think it’s a great way to increase exposure to members and non-members. In fact, one virtual event technology company, Digitell, found that 30% of individuals who watched a live stream event came to the in-person meeting or conference the following year. Still not convinced live streaming will help? Here ar...
The ABCs of Gamification Laptops
Feb 16, 2018 by
  It’s no secret that video gaming is wildly popular in the United States. In fact, two-thirds of American households regularly play video games, according to a recent study by the Entertainment Software Association (ESA). Perhaps even more interestingly, gamers age 18 or older represent 72 percent of the video game-playing population, and the average gamer is 35 years old. But how does that carry over to the events industry? Well, for those of us who strive to engage audiences ...
CES 2018 – Crossover Tech Trends for the Event Industry
Feb 09, 2018 by
The general theme for consumer technologies most likely to cross over into the event industry is flexibility.  The ability to adapt quickly to a changing environment is at the core of successful event planning. This year at the Consumer Electronics Show (CES 2018), we saw new technologies applied to old event technologies to make them more dynamic and responsive, raising the bar for what event attendees will expect in the near future.   Artificial Intelligence (AI) Two leaders in ...
Must-Have Technology for 2018
Feb 08, 2018 by
From the largest events to the most scaled down, attendee engagement continues to reign supreme as we begin the New Year. While conferences and conventions will always be centered on keynote speakers and face-to-face interaction, technology is an ever-growing source of empowerment for taking engagement to a whole new level. Today’s megacorps are using state-of-the-art technology to create futuristic experiences that often seem like something out of a science fiction movie. For instance, aug...
8 Technology Trends of 2017 That Really Caught Our Eye
Feb 01, 2018 by
  With 2017 in the books, it seems only appropriate to look back in time to see which technologies had the greatest impact on meetings and trade shows. Although some of the tools listed below are not new, they did and will continue to make a difference in the event industry in the coming year. Let’s take a stroll down memory lane.   2017 Technology that Made the Cut Whether it was Virtual Reality (VR), Augmented Reality (AR) or Mixed Reality (MR), this technology r...
An Overview Of Artificial Intelligence In The Event Industry
Jan 16, 2018 by
In a short period, artificial-intelligence (AI) technologies have begun reinforcing and turbocharging the capabilities of existing event-industry software. And in at least one case, they provide the foundation for an entirely new solution. But rather than being quickly relegated to the “formerly next big thing” graveyard, AI has significant staying power. Intelligent solutions are beginning to emerge. Artificial intelligence is a collection of technologies that can speed up and improve...
Technology Checklist: Training Lab Breakout Session
Nov 16, 2017 by
Many conferences—especially those hosted by technology companies—provide product training for their attendees. Breakout sessions at these types of gatherings are more complicated than the freeform panel discussions or one-on-one interviews on a comfy sofa at non-technical meetings. They involve room setups and equipment that facilitates learning by actually doing. Here are the key things to keep in mind when designing a temporary training lab: Seating for comfort and elbow room ...
How to Deploy Video Content
Sep 13, 2017 by
The data is mounting that video content is popular, compelling, and highly motivational. It makes sense then that companies hosting corporate events would turn to video to deliver important messaging and enhance the attendee experience. But the process for delivering video across multiple devices can be challenging. Technical meeting and event production expert Brandt Krueger has some advice on best practices for deploying video at a corporate event. Matching the digital files with the devi...
Exhibition Tactics – Do This Not That
Aug 29, 2017 by
If you’re like most exhibitors, you probably devote a large part of your budget to printed product information and static graphics and signage to promote products at trade shows. Well, a new report by the Center for Exhibition Industry Research (CEIR) indicates your money is better spent elsewhere. Their 2017 Attendee Floor Engagement Study, Part I* found that a whopping 87% of exhibitors are still spending a significant portion of their resources on costly printed product collateral, whil...
Are Business Cards Still Relevant?
Aug 29, 2017 by
A decade or more ago, the exchange of information between trade show exhibitors and attendees consisted of a mutual handing over of business cards and stuffing of the show tote bag with glossy brochures. It was an inefficient process that left many leads and sales on the table. Today, a full range of tools for a two-way (digital) exchange of information is available to exhibition participants. They make a brief meeting in the booth more productive and create a digital trail that helps exhibit...
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