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Category: Trending Technology

8 Technology Trends of 2017 That Really Caught Our Eye
Feb 01, 2018 by
  With 2017 in the books, it seems only appropriate to look back in time to see which technologies had the greatest impact on meetings and trade shows. Although some of the tools listed below are not new, they did and will continue to make a difference in the event industry in the coming year. Let’s take a stroll down memory lane.   2017 Technology that Made the Cut Whether it was Virtual Reality (VR), Augmented Reality (AR) or Mixed Reality (MR), this technology r...
An Overview Of Artificial Intelligence In The Event Industry
Jan 16, 2018 by
In a short period, artificial-intelligence (AI) technologies have begun reinforcing and turbocharging the capabilities of existing event-industry software. And in at least one case, they provide the foundation for an entirely new solution. But rather than being quickly relegated to the “formerly next big thing” graveyard, AI has significant staying power. Intelligent solutions are beginning to emerge. Artificial intelligence is a collection of technologies that can speed up and improve...
Technology Checklist: Training Lab Breakout Session
Nov 16, 2017 by
Many conferences—especially those hosted by technology companies—provide product training for their attendees. Breakout sessions at these types of gatherings are more complicated than the freeform panel discussions or one-on-one interviews on a comfy sofa at non-technical meetings. They involve room setups and equipment that facilitates learning by actually doing. Here are the key things to keep in mind when designing a temporary training lab: Seating for comfort and elbow room ...
How to Deploy Video Content
Sep 13, 2017 by
The data is mounting that video content is popular, compelling, and highly motivational. It makes sense then that companies hosting corporate events would turn to video to deliver important messaging and enhance the attendee experience. But the process for delivering video across multiple devices can be challenging. Technical meeting and event production expert Brandt Krueger has some advice on best practices for deploying video at a corporate event. Matching the digital files with the devi...
Exhibition Tactics – Do This Not That
Aug 29, 2017 by
If you’re like most exhibitors, you probably devote a large part of your budget to printed product information and static graphics and signage to promote products at trade shows. Well, a new report by the Center for Exhibition Industry Research (CEIR) indicates your money is better spent elsewhere. Their 2017 Attendee Floor Engagement Study, Part I* found that a whopping 87% of exhibitors are still spending a significant portion of their resources on costly printed product collateral, whil...
Are Business Cards Still Relevant?
Aug 29, 2017 by
A decade or more ago, the exchange of information between trade show exhibitors and attendees consisted of a mutual handing over of business cards and stuffing of the show tote bag with glossy brochures. It was an inefficient process that left many leads and sales on the table. Today, a full range of tools for a two-way (digital) exchange of information is available to exhibition participants. They make a brief meeting in the booth more productive and create a digital trail that helps exhibit...
Tech for B2C Cashless Sales on the Exhibit Floor
Jul 26, 2017 by
Attendees at B2C trade shows want to buy products right there on the show floor. With the right technology you can make cashless sales a breeze. According to a new report by the Center for Exhibition Industry Research (CEIR)*, 57% of attendees can’t resist the opportunity to make on-premises product purchases. The downside? Only 19% of exhibitors have the technology to provide an in-booth shopping experience. So how can you facilitate on-premises selling? There are two avenues association...
Technologies To Track Your Event in Real Time
May 31, 2017 by
The technology that powers events produces a lot of data: demographic, behavioral, and historical, to name a few. But one category of data, the information delivered immediately after it’s collected—real-time data—has a value that sets it apart from any of its business-intelligence counterparts.  A real-time data strategy is dependent on technology. While the field is still evolving, there are a number of solutions available to help planners build a real-time information ecosystem toda...
GameBuzz Puts Buzz Worthy Events in the Bag
May 30, 2017 by
Engagement is always the name of the game at trade shows and corporate events. If we can’t draw in a crowd, then what’s the point of being there? We recently gave an overview of our favorite new technologies to come out of March’s ExhibitorLive conference in Las Vegas. One of those technologies was the GameBuzz digital gaming platform, which we think is so exciting that it deserves a closer look. GameBuzz, the latest in gamification technology from StudioNorth, is a turnkey gaming syste...
3 Best Use Strategies for Charging Stations
May 17, 2017 by
Charging stations are one of the most in-demand amenities for conferences and events. After all, there are only so many wall outlets to go around and not every attendee brings a charging cable with them to the event. But, charging stations do much more than charge electronic devices. They add value in lots of settings. Charging stations – also referred to as charging kiosks, come in a variety of sizes and shapes (including secure lockers). They are equipped with all of the connectors needed...

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