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Category: Trending Technology

Tech for B2C Cashless Sales on the Exhibit Floor
Jul 26, 2017 by
Attendees at B2C trade shows want to buy products right there on the show floor. With the right technology you can make cashless sales a breeze. According to a new report by the Center for Exhibition Industry Research (CEIR)*, 57% of attendees can’t resist the opportunity to make on-premises product purchases. The downside? Only 19% of exhibitors have the technology to provide an in-booth shopping experience. So how can you facilitate on-premises selling? There are two avenues association...
Technologies To Track Your Event in Real Time
May 31, 2017 by
The technology that powers events produces a lot of data: demographic, behavioral, and historical, to name a few. But one category of data, the information delivered immediately after it’s collected—real-time data—has a value that sets it apart from any of its business-intelligence counterparts.  A real-time data strategy is dependent on technology. While the field is still evolving, there are a number of solutions available to help planners build a real-time information ecosystem toda...
GameBuzz Puts Buzz Worthy Events in the Bag
May 30, 2017 by
Engagement is always the name of the game at trade shows and corporate events. If we can’t draw in a crowd, then what’s the point of being there? We recently gave an overview of our favorite new technologies to come out of March’s ExhibitorLive conference in Las Vegas. One of those technologies was the GameBuzz digital gaming platform, which we think is so exciting that it deserves a closer look. GameBuzz, the latest in gamification technology from StudioNorth, is a turnkey gaming syste...
3 Best Use Strategies for Charging Stations
May 17, 2017 by
Charging stations are one of the most in-demand amenities for conferences and events. After all, there are only so many wall outlets to go around and not every attendee brings a charging cable with them to the event. But, charging stations do much more than charge electronic devices. They add value in lots of settings. Charging stations – also referred to as charging kiosks, come in a variety of sizes and shapes (including secure lockers). They are equipped with all of the connectors needed...
Best Practices: Offer Event Sponsorships That Give Back
May 17, 2017 by
Many exhibition organizers still thrive on selling traditional event sponsorships like banners and brownie breaks. But event technology is helping them expand the inventory of sponsorship offerings and reward sponsors with positive brand associations or data. Back when event technology really began to emerge, many organizers were apprehensive. They were nervous about the cost and the complexity, not to mention the fear that the technology might not even work. Nevertheless, sponsors helped ...
How To Set Up Remote Registration For A Conference
Apr 19, 2017 by
Who doesn’t love a fast-moving onsite registration check-in line? For planners, it’s a badge of honor. For attendees, it’s a crucial time saver. At some large events, getting attendees through the line at the convention center quickly is nearly impossible. One way to speed up registration and check-in is to set up remote registration sites—in hotels, airports, mass transit stations, or anywhere. It requires some planning, but with the right equipment and process, it can transform the att...
Top Engagement Technologies of ExhibitorLive
Apr 19, 2017 by
The show floor at ExhibitorLive 2017 was buzzing with technologies that wowed even this hard to impress consumer of technology. Holding my attention for more than 10 seconds is a tough sell unless you deliver an experience I can’t resist.  Here are my top picks from the show floor this year. Virtual Showrooms Why: Virtual showrooms are an excellent way for manufacturers of large products, think industrial manufacturing equipment, to compete on a show floor without having the expense and ri...
Mistakes to Avoid When Ordering Event Technologies
Mar 14, 2017 by
Trade shows and conferences have come a long way from the fishbowl and printed pamphlet days. Today, exhibitors can choose from a wide range of leading-edge event technologies that foster lead capture, real-time engagement, data analytics, and branding with a capital “B”. The only problem is some marketers haven’t mastered the art of event technology and therefore are experiencing low returns on their trade show/conference investments. Why Event Technology Matters Most brands who parti...
Technologies for An ADA Friendly Event
Feb 07, 2017 by
According to the Centers for Disease Control and Prevention (CDC), 53 million adults in the U.S. have a disability. Many attend and participate in trade shows, conferences, and other events with the expectation of an ADA friendly event environment. Fortunately, there has been considerable progress on this front, such that accessible meetings are now a goal for meeting planners where once they weren’t. Through the efforts of such organizations as the ADA National Network Centers, there is more ...
New Ways to Use Old Event Mobile Apps
Jan 18, 2017 by
  While adoption of event mobile apps has grown at meetings and conferences, getting attendees to use the apps is still a challenge.  While a mobile-event app can't replace the most effective type of engagement at an event – face-to-face engagement – it can help to optimize it. Plus, apps typically monitor and measure the interaction, which can be a powerful benefit for annual events. Automate Classic Engagement Activities Q & A Sessions: Take, for example, the questio...
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