SmartSource Blog

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Best Practices for Virtual Presenters
Apr 06, 2021 by
Tips and Tricks for Presenting Virtually Let’s face it, a lot has changed within the past year, and knowing how to present yourself in an online meeting can mean being more aware of your personal style, as well as your environment. We’ve gathered some tips and tricks to help keep your presenters looking, feeling, and sounding flawless. Stand Up and Be Seen First, for everyone’s sake, put some professional pants on.  While leisurewear became the latest fashion trend of late, it sh...
Help Sponsors and Exhibitors Maximize Their Investment
Mar 11, 2021 by
Providing ROI for exhibitors and sponsors is hard, and many feel they are not getting the same value in the virtual space. Everyone started out by trying to replicate the tradeshow floor experience, but we all quickly learned that things are not the same in a virtual world.  Yet sponsors and exhibitors have not changed their goal of reaching the right audience to sell their products or services. Education regarding how to engage in new platforms is critical for success. Set Your Exhibitors a...
Planning for Successful Attendee Engagement
Mar 09, 2021 by
For many, the best part of being at an in-person function is catching up with industry colleagues, sharing ideas in a classroom setting, and having a cocktail or dancing the night away after the event ends. Though we find ourselves thrust into this Zoom world, the need to connect, network, and share in a meaningful way is still there. We know that engagement is important, but it’s difficult to achieve in the virtual world. Begin Engagement Prior to the Event Your audience is online more tha...
What Price Is Right?
Feb 23, 2021 by
In the new age of virtual and hybrid experiences, attendees are still looking to be educated, inspired, and motivated. On the flip side, exhibitors and sponsors are still looking to reach attendees and trying to determine how to best maximize their event investments. Now, more than ever, you need to differentiate your experience by adding value for your attendees, sponsors, and exhibitors. And you may be asking yourself, what price is right? First things first, understand your audience, spons...
Virtual Platforms are Not Virtual Events 
Feb 10, 2021 by
Event organizers and planners were thrust into the unfamiliar territory of virtual and hybrid events in 2020. Most had to rise to the challenge very quickly with internal resources. In doing so, many realized that they needed an external partner to take the production planning and technology burden off their shoulders.   Platforms are not events; events require coordination and people working behind the scenes with the goal of delivering your message and bringing people together. The bi...
Amplify Your Holiday Experience with Spectacular Audio Visual
Dec 17, 2020 by
SmartSource recently partnered with the Bronx Zoo to help bring its annual Holiday Lights attraction to life with holiday sounds throughout the outdoor venue. With over 200 acres of ground to cover, SmartSource sought to complement the venue’s stunning twinkling winter wonderland with the sounds of classic and newer holiday favorites throughout the zoo’s attractions. It was imperative that SmartSource rely on its expertise when working within the constraints of weather and natural enviro...
SmartSource Produces Highly Engaging CEIR Predict 2020
Oct 14, 2020 by
For SmartSource®, an ABCOM Technology Group company, one of the nation’s leading providers of IT, audio visual (AV) and interactive technology solutions, delivering value is always a top priority. As a designated Collaborator Partner for the CEIR Predict 2020 event, CEIR’s Annual Exhibition Industry Outlook Conference, SmartSource was charged with providing virtual event services. Given the event’s outward looking approach, it was important to event organizers that their partners be forwa...
Positive Thoughts in the Time of COVID-19 – And What We Can Do
Mar 20, 2020 by
Positive Thoughts in the Time of COVID-19 – And What We Can Do We know it’s tough out there for everyone and we are sending out positive thoughts in the time of COVID-19. Even if your organization and employees are managing well in the wake of the COVID-19 coronavirus, the uncertainty around when life and work will return to normal looms large for what we hope is a short time. We’d like to share some ideas with you that we think might help you get through this temporary interruption to yo...
3 Steps to Getting Your AV Budget Approved
Dec 27, 2019 by
Considering what’s at stake, the budget approval process can sometimes be stressful. You want to roll out the most successful and impressive event possible given your budget parameters. One of the first steps to reaching this goal is getting your audio-visual budget approved. Here are three steps you should take to ensure a favorable outcome. Do your background research As with anything in life, nothing worth having comes easy, and high-quality event audio-visual is no exception. W...
Expo! Expo! 2019: Fewer Event Tech Companies, But Lots of Innovation
Dec 12, 2019 by
Another Expo! Expo!, the annual conference and exhibition of the International Association of Exhibitions and Events, has come and gone. The “Show of Shows” was held December 3-5 in Las Vegas at the Mandalay Bay Resort and Casino. The annual event epitomized where event technology finds itself as 2019 comes to a close. Digital attendee marketing is coming of age Not long ago, the attendee-marketing stack was dominated by traditional tools, such as email, direct mail, and print adve...
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