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The Business Case For Multisensory Booth Design
Dec 06, 2019 by
There is science behind the benefits of designing a booth display that delivers sensory experiences five different ways: sight, smell, hearing, taste, touch. Engaging some or all of the senses focuses an individual’s attention, evokes strong emotions, and calls to mind pleasant memories (think Grandma’s fresh baked cookies). Exhibition displays also have important work to do: influence a sale, educate attendees, and deliver brand messaging. There is evidence that multisensory booth desig...
Take your General Session to the Next Level
Oct 25, 2019 by
General sessions are the stars of a conference—plenty of lights, camera and action. However, because they’re also an opportunity to reinforce a message or educate and motivate participants, it’s important to avoid being all show and no substance. Here’s how to pack a punch with purpose. Know your audience Before putting pencil to paper on a production blueprint, planners need to understand who the audience is. Demographics, such as age, gender and job title provide clues to what m...
ESPORTS Business Summit- Get Your Game On
Sep 24, 2019 by
Earlier this month ABCOMRENTS and SmartSource showcased some of their gaming solutions and event technology at the ESPORTS Business Summit in Las Vegas. The Esports Business Summit brings together all sectors of the Esports ecosystem for three days of networking, education, and inspiration! The power of Esports is spreading faster than a wildfire, and as a result, events as we know them need to be bigger and better. ABCOMRENTS and SmartSource understand this unique arena and what it takes...
A Lead Retrieval Solution That Helps Pay for Itself
Sep 03, 2019 by
If leads are important to you—and what exhibitor doesn’t want more, qualified trade show leads—the SmartSource Lead Retrieval Solution is a great option for quickly and easily capturing and processing lead data. It’s time to retire manual lead capture. Every minute spent on lead data processing is a minute lost on making a sale. SmartSource offers hardware and software in a small, nimble device that uses the industry’s most powerful scanner. In less than three seconds, the device sc...
3 Tips to Producing a Successful eSports Tournament
Aug 16, 2019 by
Gaming tournaments have been a great revenue boon for videogame developers and the venues that host them.  In 2017, esports captured a whole new territory in the world of digital entertainment when the audience size for esports tournaments surpassed the audience who watched all the NFL season’s games combined!  This prompted the business world to take note and sprouted a cottage industry of marketers, event planners and PR agencies that promise to deliver “the esports tournament event ...
Take Your Exhibit to the Third Dimension
Jun 19, 2019 by
Using basic booth design elements can lead you to a very clean and functional design—something two dimensional. But if you want to add another dimension, one offering light, movement and interactivity, SmartSource and ABCOM Technology Group have come together to offer a suite of the industry’s most innovative technology solutions. Made You Look The 27” Giant iTab kiosk (it comes in a 42” size also) looks like an oversized smartphone. It acts like one too. Featuring a native var...
Level Up with Cutting-Edge Gaming Technology
May 22, 2019 by
For players and particularly for coders, writers, designers, and developers, gaming is serious business. Today’s gamers increasingly expect sophisticated, immersive experiences, making a developer’s hardware and software requirement quite robust. Some of the latest advances that are revolutionizing the gaming industry include face and voice recognition, gesture control, virtual reality with photorealistic graphics, and the ability to participate in real-time, multiplayer games regardless of ...
ExhibitorLive 2019 Connected Event Marketers to Their Community and Technology
Mar 03, 2019 by
The theme for this year’s ExhibitorLive, “Connect with Your Species,” took engagement to another level. The annual event, which includes an exhibition of the top technology suppliers in the trade show and corporate event marketing space, wrapped up on February 27 in Las Vegas. While augmented reality, virtual reality and holograms were the stars of the show, there were plenty of other technologies on display to capture the imagination and business sensibilities of event marketers. E...
A Meeting Planner’s Bill Of Rights For Choosing An AV Company
Jan 30, 2019 by
Meeting planners have lots of choices to make when placing their events in hotels. Some of the demands that hotels make are non-negotiable. Using an in-house audio-visual service provider is not one of them. In most cases, planners are entitled to utilize the services and expertise of a preferred, third-party AV contractor. They have certain “rights” which they can express during the contract negotiation process. PLANNERS HAVE THE RIGHT TO: Ask the hotel whether or not the use of a...
Make Graduation Memorable with These Tips for Planning your Commencement
Jan 24, 2019 by
A milestone in our lives, Graduation season is right around the corner. With roughly 7,000 higher learning institutions planning these ceremonies twice a year along with department receptions, campus festivities, career fairs, and seasonal galas, it can be challenging to create a memorable experience for the graduates, families and faculty. Want to make this event even more special? Make it shorter? Less stressful? Follow these ideas over the next several months to meet these objectives....
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