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A Walk Down Memory Lane: The 30-Year Evolution of Meeting Technology
May 10, 2013 by
Even though the technology landscape has changed much since the introduction of the PC in 1981, have you ever considered the rapidity of this change and how it might evolve in the meetings industry? Here's a quick look at the last 30 years of technology used at meetings and events: 1983. Most presentations were carried out in a dark room with an overhead projector and transparencies which were typed or handwritten. To change out the slide, someone (usually the speaker) had to take the curr...
Why Are You Holding a Meeting? 7 Super Steps to Keep Your Team Focused on the Reasons Why
May 08, 2013 by
When was the last time you inquired about "the why" of your event or trade show? Sure, sure there are the basic responses such as education and networking. But with more virtual opportunities available to meet, your stakeholders are going to focus on bottom-line revenue and quantifiable opportunities associated with your face-to-face meeting.  Here are 7 sequential steps that will help keep your team engaged, attendees happy and sponsorship dollars flowing: Super Step #1:...
What Meeting Professionals Everywhere can Learn from J. Crew’s CEO Mickey Drexler
May 06, 2013 by
Millard “Mickey” Drexler brought a debt-drowning J. Crew back to profitability last year. He did so by implementing the following: Took the company off the stock market in 2011 via a $3 billion private equity buyout Cleaned house in the C-suite and  Retooled the brand’s merchandise by moving it upscale. The results? In the second quarter of 2012, J. Crew reported net income topping $22 million compared with a $10.5 million loss in the same quarter of the ...
Is Your Product Launching Event Getting the Attention it Deserves?
May 01, 2013 by
Every time your organization announces a new product or service, it helps differentiate you from the competition. And in today's "dog-eat-dog" world, it is important to do whatever you can to build brand awareness and customer loyalty.   So, how do you make your product launch extra special and memorable? It starts with a plan that encompasses the guest list and ends with your conference equipment rental decision. Here is a checklist of the things you should do to get s...
Meeting Professionals Who are Shaping the Industry
Apr 29, 2013 by
With so much change in the meetings industry, you may wonder who is really setting the pace in the marketplace. MPI recently identified "Chief Curators" who are considered thought leaders for the future. Here is a synopsis of what they bring to the table along with my key takeaways about what this all means.  INFLUENCER #1: Michael McAllen, Meeting and Event Production Warrior Michael runs Grass Shack Media where he started up a website called AVForPlanners.com to help ...
3 Behaviors Barriers that are Keeping Participants from Your Event
Apr 26, 2013 by
Have you ever planned an event where registration just trickles in? Every day you check your reg system -- only to find one or two additional attendees. With only six weeks until your event, you start to panic. "What is the hold up? Is it the price? Should I offer an incentive?" you might say to yourself.  The truth of the matter is, just like any other purchase in life, attendees need to be motivated to make a decision and go to your event. Mariela McIlwraith, President of Me...
Technology Investment Questions for the Savvy Meeting Professional
Apr 24, 2013 by
Technology options are growing at the fastest rate in history and it appears there will not be a slow down anytime soon. While hardware platforms may stabilize -- apps, social channels and online communities--  are going to continue to change and evolve. So, how does a meeting planner keep up with all these changes?  Jackie Mulligan the Director of Enterprise and Principal Lecturer at the International Centre for Research, Reinhold Behringer a Professor of Creative Technology, a...
Can Your Trade Shows Marketing Strategy be as Easy as 1-2-3?
Apr 22, 2013 by
Trade shows have been around for years and are intended to showcase and demonstrate each exhibitor's latest products and services. While some trade shows are open to the public, most meeting professionals today plan "closed" shows where a finite number of attendees and members of the press are allowed on the floor.  In the past, booth sales personnel used to give tchotchkes away in an attempt to lure attendees to their booth. Many would walk off the floor with a couple ...
Want Your Conference Attendees to be Fully Engaged at Your Event? Then Act as if You are Dating Them (Part 2)
Apr 19, 2013 by
In Wednesday's post, we examined how event engagement is like dating and the four tips to try and engage your attendees prior to your meeting or conference. As you may recall, engagement cannot be forced, it has to flow organically and naturally throughout your event. However, it is important at all times to put your "best foot forward". Here are four tips to help you along the way: Engagement Tip #1: It All Starts with "Hello"  Attendees are evaluating and a...
Want Your Conference Attendees to be Fully Engaged at Your Event? Then Act as if You are Dating Them (Part 1)
Apr 17, 2013 by
Do you remember what it was like to date someone new? The first date you put on your best clothes, cologne and washed and waxed your car. You looked your best and put your best foot forward. And if you both liked each other, this "courtship" continued to the next date and so on. However, if the feelings were not mutual or if you thought the other person was a phony, the dating ended and you moved on.  So it is with event engagement. You cannot force an attendee to engage in th...

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