The Power of Numbers: How Your Event Partners can Help You Build Meeting Attendance
Aug 31, 2012 by DeDe Mulligan

win-win

Quick: Think about your last meeting. How many organizational partners touched your event? You may be surprised when you add it all up — from speakers to the caterer to the conference equipment rental organization. And the list goes on and on. Would it surprise you if the number was 25? Or even 100+ with a large event and trade show?

And what if you asked them this simple question:

"How are you going to help me market this event?"

As your event services company looks at you with glazed eyes and stammers to answer your question, perhaps you add the following:

"What if I give you a road map for promotion that will create a "win-win" for both of us?"

As they let out a big sigh of relief, you share with them these 6 relatively simple ways they can help you drive attendance.


YOU ASK them to promote your event on their website — including an online registration link. 

In return…

YOU HIGHLIGHT their logo, website and Twitter handle on your event page. 

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YOU ASK them to create a personalized email blast to their clients sharing the benefits of attending your event. 

In return…

YOU PROVIDE an email template that can be easily tailored. 

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YOU ASK them to include your event information in their e-newsletter including the registration link and pricing information. 

In return…

YOU INCLUDE their logo, website, and role at the event in your e-newsletter. 

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YOU co-create a press kit including a press release about the meeting, and ask that they share this kit with all their media contacts. 

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YOU ASK them to be a guest blogger highlighting why they chose to speak, exhibit or be apart of your meeting. The registration link can be part of the call-to-action at the end of the blog.

In return…

YOU AGREE to be a guest blogger on their site stating the reasons why you they are one of your preferred meeting partners. 

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YOU ASK them to leverage their social media platforms including:

  • Promoting the event hashtag on Twitter
  • Liking your Facebook Fan Page and posting comments or questions on it
  • Inviting 50 of their LinkedIn contacts to the event and
  • Creating a short video explaining why they are excited to be apart of your event, posting it on YouTube and promoting the video on the social channels. 

In return…

YOU WILL:

  • Follow them on Twitter
  • Like their Facebook Fan Page and
  • Follow their Company Page on LinkedIn

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Give your partners a stake in the success of your event and see them as organizations that are interested in generating enthusiasm about your meeting. After all, if attendance is up it creates more contacts and revenue for everyone involved. 

AV Event Solutions, a California meeting equipment partner, is ready and willing to make your next event a fantastic success. Contact them today to learn more about their unique offerings! 

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