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2 Powerful Data-Gathering Technology Options for B2B Events
Apr 14, 2015 by
For many companies, business-to-business is the bread-and-butter of their sales. These industry insiders know that B2B marketing differs from B2C efforts; however, studies are showing that the Information Age and social media are changing the way that business representatives and sales teams make the most effective connections. According to marketing research4, B2B sales methods are beginning to show similarities to their consumer counterparts, as new researching habits are changing the ways we ...
Boost Event Engagement with Messaging Apps
Apr 09, 2015 by
Messaging is an increasingly popular trend. In fact, it’s been said that messaging apps are the “new social media”. So even though email is still the primary digital method for business communication, messaging is used by roughly 30-40% of the population, which makes it a solid option for boosting communication and engagement at any event or tradeshow. You are probably familiar with texting as a form of messaging, such as on your smart phone. But the term messaging also refers to private ...
Before The Big Event – App It UP!
Apr 07, 2015 by
When you spend countless hours planning for and organizing an event, it’s important to remember that one of the biggest factors that will determine your success is how well you get the word out. Pre-event promotion doesn’t have to be daunting. In fact, with the right apps and some targeted use of social media posting, you can make sure that your investment of time and money will pay off when the big day comes. Make sure the focus of your pre-event promotions is to get people talking about ...
An SSR Favorite from the Archives: 3 Ways Technology is Enhancing the Attendee Experience
Apr 02, 2015 by
  When an attendee walks into a meeting space, they have certain assumptions about what should be available to them based on their experience at home and work. In their home, they probably have lightning fast Wi-Fi, a large HDTV and Blu-Ray system with surround sound, and a smartphone with a multitude of apps loaded on it. A Facebook post or tweet is just a click away. Photos are taken with ease and uploaded instantaneously. At work, the Wi-Fi network might be a little slower, but it is s...
The Distinct Advantages of Hybrid Events
Mar 31, 2015 by
The world is changing rapidly, driven by the Internet age and the introduction of smartphones. Modern events are riding on a tide of technological advances that bring information to our fingertips; however, while technology can now easily connect groups of people from across the globe, studies show that face-to-face events continue to offer distinct advantages that virtual meetings do not. Happily, we live in a world where Event Planners can offer both options! Advantages: In many ways, hybrid...
How to Create Engagement with Audience Response Systems
Mar 26, 2015 by
One of the best ways to create interactivity between a speaker and their listeners is by encouraging them to respond to prompts and questions. The technique of seeking audience response has been around for a long time, and there are many benefits to this technique including: Improving attentiveness Boosting knowledge retention And creating greater interactivity The old standby method of asking for a show of hands as a form of gathering audience information is certainly better than not aimin...
5 Apps that Freshen Participation at Your Meetings
Mar 24, 2015 by
New apps are emerging every single day; some of them are game-changers, and some of them are time-wasters. Meeting Planners need apps that will perform, and they don’t necessarily have the time to hunt around for options. The following five apps are making a positive difference for Meeting Planners as well as facilitating a better overall experience for meeting attendees!   Speecheo – Know your attendees better while making them smarter. What it does Crowned as the winner of IMEX A...
Smarter Ways to Use Smart Technology at Events
Mar 19, 2015 by
Technology is getting smarter. We now have everything from smart phones and smart wearables, to smart medicine, houses and cars. And since a big part of the “smart” in smart technology is about creating a more personalized experience, it makes sense that as technology develops beyond what we can imagine today, we should take advantage of that ability to respond in more personal ways with attendees and become more savvy about how we integrate smart technology into events and trade shows. Peo...
5 Crucial Benefits of Lead Retrieval Technology
Mar 17, 2015 by
For any business, customer relationship management is one of the most important goals—both to create new customers and to strengthen the relationships with existing patrons. Business events need to pull in visitors, but most importantly, they need to CONVERT visitors—moving them deeper into the sales funnel. Events are a perfect opportunity to create awareness of a company’s products and services, as well as the right time to reinforce our familiarity with our target audience and their wan...
How to Create a Top 10 Trade Show Booth
Mar 12, 2015 by
We’ve all been to trade shows where we walked by countless booths without being tempted to stop, or even slow down. With all the technology and information we have today, it’s surprising that so many businesses still rent exhibitor space and then put so little effort into creating a stand-out booth. Here is how many businesses seem to follow this same tired 3-step routine: they put up last year’s poster or graphics they set up a table with some hand-outs, a bowl of candy, and an empty ...
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