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Expo! Expo! 2019: Fewer Event Tech Companies, But Lots of Innovation
Dec 12, 2019 by
Another Expo! Expo!, the annual conference and exhibition of the International Association of Exhibitions and Events, has come and gone. The “Show of Shows” was held December 3-5 in Las Vegas at the Mandalay Bay Resort and Casino. The annual event epitomized where event technology finds itself as 2019 comes to a close. Digital attendee marketing is coming of age Not long ago, the attendee-marketing stack was dominated by traditional tools, such as email, direct mail, and print adve...
 
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The Business Case For Multisensory Booth Design
Dec 06, 2019 by
There is science behind the benefits of designing a booth display that delivers sensory experiences five different ways: sight, smell, hearing, taste, touch. Engaging some or all of the senses focuses an individual’s attention, evokes strong emotions, and calls to mind pleasant memories (think Grandma’s fresh baked cookies). Exhibition displays also have important work to do: influence a sale, educate attendees, and deliver brand messaging. There is evidence that multisensory booth desig...
 
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Five Creative Reasons to Use an Audience Response System
Nov 26, 2019 by
The Audience response system (ARS) has been a fixture at events for decades. Before Smartphones and tablets, audience members used colored paper or numbered paddles to respond to presenter questions or vote. Today, software has replaced hand-raised objects as a more valuable, flexible and impactful way to connect with an audience. But using an ARS sparingly or only to collect simple responses is the definition of underutilization. There are better reasons to deploy an audience response syste...
 
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Conducting Meetings in the Digital Age
Oct 30, 2019 by
We hear it all the time: today’s business leaders are expected to do more with less. That often means taking on more responsibility and producing better results with less staff, budget, and time. Luckily, there are a myriad of innovative technologies available to help them achieve these lofty expectations. Meetings – which have gained a reputation of being too lengthy, frequent, and unfocused – are one aspect of life in an office setting or at a trade convention that could use an efficienc...
 
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Take your General Session to the Next Level
Oct 25, 2019 by
General sessions are the stars of a conference—plenty of lights, camera and action. However, because they’re also an opportunity to reinforce a message or educate and motivate participants, it’s important to avoid being all show and no substance. Here’s how to pack a punch with purpose. Know your audience Before putting pencil to paper on a production blueprint, planners need to understand who the audience is. Demographics, such as age, gender and job title provide clues to what m...
 
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10 High-Tech Ways to Make your Holiday Party Shine
Sep 24, 2019 by
If your employees didn’t share photos from last year’s company holiday party on social media, did it even happen? Don’t let your holiday party fall victim to the stereotypical “same-old-same-old” corporate gathering. From the tried and true to the new and novel, here are ten audio-visual technologies that are sure to wow guests at your upcoming party or special event. 1.Festive Lighting Creative lighting can be used to take almost any venue from ho-hum to whoa! Even the coo...
 
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ESPORTS Business Summit- Get Your Game On
Sep 24, 2019 by
Earlier this month ABCOMRENTS and SmartSource showcased some of their gaming solutions and event technology at the ESPORTS Business Summit in Las Vegas. The Esports Business Summit brings together all sectors of the Esports ecosystem for three days of networking, education, and inspiration! The power of Esports is spreading faster than a wildfire, and as a result, events as we know them need to be bigger and better. ABCOMRENTS and SmartSource understand this unique arena and what it takes...
 
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Punch up your Next Presentation with this Event Projector Guide
Sep 18, 2019 by
We recently spotlighted projection screens and all that goes into choosing the ideal screen for your event. But of course, even the latest and greatest projection screen would be useless without the right projector.  So let’s take a look at what you need to know in order to choose a projector that will help increase engagement and elevate your next meeting or event presentation. Resolution A projector’s resolution is the color, clarity, and quality of the images it is capable of r...
 
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Esports: The AV Industry’s Next Adventure
Sep 09, 2019 by
For decades the AV industry has grown up around three basic marketplaces: trade shows and conferences; concerts and sporting events; and more recently experiential marketing events, like pop-up stores, road shows and national activation events. But there is a new marketplace on the frontier, one that is evolving so fast that only proven AV experts can compete, eSports. Esports, or electronic sports, is a billion-dollar baby born of the video gaming industry. It’s growing so fast and unexpec...
 
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A Lead Retrieval Solution That Helps Pay for Itself
Sep 03, 2019 by
If leads are important to you—and what exhibitor doesn’t want more, qualified trade show leads—the SmartSource Lead Retrieval Solution is a great option for quickly and easily capturing and processing lead data. It’s time to retire manual lead capture. Every minute spent on lead data processing is a minute lost on making a sale. SmartSource offers hardware and software in a small, nimble device that uses the industry’s most powerful scanner. In less than three seconds, the device sc...
 
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