Recent Posts

Apr 28, 2015 by Karen Daniels
There is no doubt that when done properly, exhibiting at trade shows and conferences is a phenomenal way to skyrocket your brand visibility and boost your business. There is also no doubt that when done poorly, it is a great way to spend a lot of money with very little ROI to show for it. A big part of today’s successful trade shows is technology. Technology can greatly enhance your visibility, support your goals, and engage potential customers. In order to ensure that your technology works fo...  

Apr 23, 2015 by Karen Daniels
When you’re planning an event, a lot of thought goes into how you can increase the number of attendees and so improve your bottom line. But at least equally important, if not more so, is how you can then boost attendee engagement and satisfaction. The level of attendee satisfaction has a direct impact on 3 things: how much attendees actively engage during the event what they say about the event if they are going to attend next year You can have a direct positive impact on attendee engagem...  

Apr 21, 2015 by Anonymous
At events, guests expect to be impressed with the presentation, customization, and availability of information. Event kiosks are an ideal way to allow attendees to access a WORLD of information with the swipe of their finger. Kiosks offer sessions that combine information and hands-on experiences to make your content significant, personal, and memorable. With wireless connectivity, attached keyboards and touchscreens, LCD flatscreen displays, and high-performance graphics, interactive kiosks or ...  

Apr 16, 2015 by DeDe Mulligan
Many times, event meeting services organizations see the meeting world as black and white. Either attendees are local or remote. They are coming to the meeting or they are not. They are either paying attention to the speaker or they are glued to their smartphone. However,  there are a lot of shades of gray when it comes to meetings. While face-to-face meetings are still effective and have great advantages, online backchannels are going to become more and more important to the attendee as they ...  

Apr 14, 2015 by Anonymous
For many companies, business-to-business is the bread-and-butter of their sales. These industry insiders know that B2B marketing differs from B2C efforts; however, studies are showing that the Information Age and social media are changing the way that business representatives and sales teams make the most effective connections. According to marketing research4, B2B sales methods are beginning to show similarities to their consumer counterparts, as new researching habits are changing the ways we ...  

Apr 09, 2015 by Karen Daniels
Messaging is an increasingly popular trend. In fact, it’s been said that messaging apps are the “new social media”. So even though email is still the primary digital method for business communication, messaging is used by roughly 30-40% of the population, which makes it a solid option for boosting communication and engagement at any event or tradeshow. You are probably familiar with texting as a form of messaging, such as on your smart phone. But the term messaging also refers to private ...  

Apr 07, 2015 by Karen Daniels
When you spend countless hours planning for and organizing an event, it’s important to remember that one of the biggest factors that will determine your success is how well you get the word out. Pre-event promotion doesn’t have to be daunting. In fact, with the right apps and some targeted use of social media posting, you can make sure that your investment of time and money will pay off when the big day comes. Make sure the focus of your pre-event promotions is to get people talking about ...  

Apr 02, 2015 by DeDe Mulligan
  When an attendee walks into a meeting space, they have certain assumptions about what should be available to them based on their experience at home and work. In their home, they probably have lightning fast Wi-Fi, a large HDTV and Blu-Ray system with surround sound, and a smartphone with a multitude of apps loaded on it. A Facebook post or tweet is just a click away. Photos are taken with ease and uploaded instantaneously. At work, the Wi-Fi network might be a little slower, but it is s...  

Mar 31, 2015 by Anonymous
The world is changing rapidly, driven by the Internet age and the introduction of smartphones. Modern events are riding on a tide of technological advances that bring information to our fingertips; however, while technology can now easily connect groups of people from across the globe, studies show that face-to-face events continue to offer distinct advantages that virtual meetings do not. Happily, we live in a world where Event Planners can offer both options! Advantages: In many ways, hybrid...  

Mar 26, 2015 by Karen Daniels
One of the best ways to create interactivity between a speaker and their listeners is by encouraging them to respond to prompts and questions. The technique of seeking audience response has been around for a long time, and there are many benefits to this technique including: Improving attentiveness Boosting knowledge retention And creating greater interactivity The old standby method of asking for a show of hands as a form of gathering audience information is certainly better than not aimin...