SmartSource Rentals Blog

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Trade Show Strategies to Maximize ROI in 2015 – Part 1
Sep 17, 2014 by
Do you ever feel like you can’t live with trade shows - yet your business can’t live without them? Even though trade shows can be one of the best ways for a business to gain new customers and develop relationships with other companies, you may have come away from shows wondering if it was really worth the time and money. That’s why it’s key to make sure you have the right trade show goals, technology, and follow through so you can maximize your trade show ROI. In this article, Part 1 of...
Interview with Steve Shatsoff, VP at SmartSource Rentals
Sep 15, 2014 by
The Right Way to Tap into Technology Trends for a Successful Event Human beings like trends. Whether it’s home theater systems, movies, smart phones, or other technology, we are driven to keep up with the trends - and events and tradeshows are no exception. If you’re going to attend an event in a field of interest, you always want to check out the “latest and greatest.” And when you’re putting on a tradeshow or other big event, you’ll most likely face some decision-making around whic...
Fact or Fiction: Quiz Yourself on Current Meeting Challenges
Sep 07, 2014 by
When planning a major meeting and/or trade show, there are a lot of variables to consider including budget, attendee experience and destination. In addition, as a planner, you know it is part of your job to interface with a lot of partners and suppliers. In today’s market, however, with rapidly changing technology choices and interfaces, it is important that your knowledge is the most current is can be. Below is a quick FACT or FICTION guideline to make you all the smarter when planning your...
A Wearable Charger? The Pros and Cons of This Little Device
Sep 03, 2014 by
While many wearable technologies can answer your calls, track your fitness level and even record a presenter's talk, the ability the charge your phone from a bracelet is something very new. The QBracelet is touted to do just that for iPhone and Android devices. So given that this technology is available now, why would anyone want to use a standard charging station? Without a doubt, there are pros and cons to this device. Let's take a closer look: Pros and Cons of a Wearable Device Charger ...
Attendees Not Coming Back? 5 Fab Ways to Retain Them
Aug 26, 2014 by
Every event planner's dream is to have 100% (or close to that) of attendees come back to their conference year-after-year. While this may seem like a lofty goal, the fact that most meetings are experiencing 50-90% turnover at their annual conferences is not good. And to drive home the reasons why retention should be important to you, let's look at these two startling statistics: It takes 20% of your time to keep existing attendees and 80% to groom new ones. Why is that? Because you have to ma...
Have Mobile Event Apps Reached Their Tipping Point?
Aug 22, 2014 by
Ah yes, it appears they have. According to a recent survey of meeting and event planning professionals by DoubleDutch and MPI, mobile app integration into conferences is already happening or is planned to take place in the future. Below is an executive overview of their findings and how you and your stakeholders can prepare to adapt. Survey Says 63% of planners currently offer or have developed a mobile app for their meeting or event. 60% plan on using an event app in the future while 40% ...
5 Flatout Facts about Social Media that Planners Can’t Contest
Aug 20, 2014 by
I have been in the event planning industry for over 20 years and I know my colleagues are slow to accept change. In addition, many managers, clients and stakeholders want to continue to plan their event in the same old ways. With over 3 billion individuals worldwide on social, it is time to accept the following facts about Social Media and the Meeting and Event Planners who use it. Social Media Facts for Events: Boosts your meeting attendance Promotes your organization's brand Extends the li...
Want Attendees at Your Booth? Provide Interactive Experiences!
Aug 18, 2014 by
Last Fall, BizBash Magazine highlighted 15 companies that were doing amazing things with trade show technology. This blog will highlight five of the companies, what they did and what you can do to enhance your booth...even with limited time and a small budget. 5 Tradeshow Displays At the Game Developers Conference, Game Insights has multiple stations for attendees to play their games.  In addition, they had a large video wall previewing a trailer of their new game. What can you do? One thing ...
13 Touching Technology Tips to Enhance Your Event
Aug 14, 2014 by
Whether your event is a gala, product launch or tradeshow, touch screen devices and monitors can help increase fundraising, interactivity and brand awareness. Today's blog will focus on four types of touch technology, how you might use them at your next event and the overall benefit of this option. iPad Rentals When running a silent auction, you can have iPads available at every bidding station and allow guests to peruse through videos and photos of the item. Renting iPads for each gala tabl...
What Event Planning Organizations can Learn from Successful Trade Shows
Aug 12, 2014 by
Last fall, BizBash Magazine identified the best trade shows in 2013 and gave a little blurb about each one. That got me thinking that there must be something special about the nine that were identified; especially when there is a lot written that trade shows are slowing down or dying. Rather than put them in number order, I identified the month that six of the nine are held. This should give you food for thought as you complete your event planning cycle for next year. January Shows The Internat...
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