Recent Posts

May 14, 2015 by Karen Daniels
Big, bold, eye-catching and memorable...when digital signage is done right. However, too often, companies who intend to use digital signage at their booth or tradeshow tend to prepare content and ideas in the same way that they would for printed signs. Flat and non-dynamic!  Before you simply blast your company name and tagline onto a digital sign, become familiar with some of the basic dos and don’ts so you can create memorable signage! Digital Signage Don’ts  The biggest mistake – ...  

May 12, 2015 by Anonymous
Event Planners know the importance of social media as a way of distributing content and building a community, and each individual has their favorite sites. Interestingly, one extremely popular platform is largely overlooked by businesses—it’s Pinterest. How does Pinterest stack up against other social media networks? In January of 2015, the Pew Research Center released its report, "Demographics of Key Social Networking Platforms," (1) in which it revealed the percentage of all adult intern...  

May 07, 2015 by Anonymous
There is no doubt of the broad effect that social media is having on our culture. It’s also caused a revolution in marketing, advertising, and business events! Obviously, social media has emerged as a highly efficient and remarkably inexpensive way to share news and content, to promote events, and to build a strong community around your brand. By effectively using social media, Event Planners can easily supplement their traditional paid advertising promotions, and in many cases, social media ...  

May 05, 2015 by Karen Daniels
In our introductory article about alternatives to PowerPoint, we talked about how to use PowToon– a presentation option which makes it easy to animate your slideshows that definitely don’t look like a PPT. Today we are going to talk about Emaze, a cloud-based option for presentations. But before we dig into emaze, we wanted to go over a few basic reminders to keep in mind for any presentation, no matter which software or program you use. Think of your presentation like a good book – ...  

Apr 30, 2015 by Karen Daniels
Are you one of the hundreds of millions of people who use PowerPoint? Yes? Well, if the idea of either creating or sitting through yet another PowerPoint presentation makes you wish you were locked up in an asylum where technology is not allowed, take a deep breath and relax, because there are alternative choices which will not only give you something new to gnaw on but will also help you give your audience something to be excited about. Sometimes we get used to a certain application to the ...  

Apr 28, 2015 by Karen Daniels
There is no doubt that when done properly, exhibiting at trade shows and conferences is a phenomenal way to skyrocket your brand visibility and boost your business. There is also no doubt that when done poorly, it is a great way to spend a lot of money with very little ROI to show for it. A big part of today’s successful trade shows is technology. Technology can greatly enhance your visibility, support your goals, and engage potential customers. In order to ensure that your technology works fo...  

Apr 23, 2015 by Karen Daniels
When you’re planning an event, a lot of thought goes into how you can increase the number of attendees and so improve your bottom line. But at least equally important, if not more so, is how you can then boost attendee engagement and satisfaction. The level of attendee satisfaction has a direct impact on 3 things: how much attendees actively engage during the event what they say about the event if they are going to attend next year You can have a direct positive impact on attendee engagem...  

Apr 21, 2015 by Anonymous
At events, guests expect to be impressed with the presentation, customization, and availability of information. Event kiosks are an ideal way to allow attendees to access a WORLD of information with the swipe of their finger. Kiosks offer sessions that combine information and hands-on experiences to make your content significant, personal, and memorable. With wireless connectivity, attached keyboards and touchscreens, LCD flatscreen displays, and high-performance graphics, interactive kiosks or ...  

Apr 16, 2015 by DeDe Mulligan
Many times, event meeting services organizations see the meeting world as black and white. Either attendees are local or remote. They are coming to the meeting or they are not. They are either paying attention to the speaker or they are glued to their smartphone. However,  there are a lot of shades of gray when it comes to meetings. While face-to-face meetings are still effective and have great advantages, online backchannels are going to become more and more important to the attendee as they ...  

Apr 14, 2015 by Anonymous
For many companies, business-to-business is the bread-and-butter of their sales. These industry insiders know that B2B marketing differs from B2C efforts; however, studies are showing that the Information Age and social media are changing the way that business representatives and sales teams make the most effective connections. According to marketing research4, B2B sales methods are beginning to show similarities to their consumer counterparts, as new researching habits are changing the ways we ...