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SSR – Charging Stations: A Universal Donor, Part 1
Oct 21, 2014 by
By Tia Crawford Most of us are aware of the concept of the universal donor—this idea involves ONE solution that can be used for anyone in need, regardless of their individual circumstances. Believe it or not—in the business world, mobile charging stations have a similar function. How are charging stations a universal donor? First, they infuse energy into a vital system. Our electronic devices are tools, certainly; however, for many people, their phone is much more than a helper. Our phon...
Engage Attendees: Create a Trade Show Tech Lounge! – Pt. 3
Oct 14, 2014 by
Now that your trade show tech lounge is designed for comfort and convenience, it’s time to put in the elements that best support your business needs. Corporate events depend upon deliberate audience engagement—you need to attract and engage visitors to ensure that your business message can be heard and that your leads can be pulled into the sales funnel. You’ve succeeded in drawing trade show attendees in and engaging them with your charging stations, laptops, touchscreens, video walls, in...
Engage Attendees: Create a Trade Show Tech Lounge! – Pt. 2
Oct 10, 2014 by
In the first half of this article, we discussed the advantages of creating a tech lounge within your trade show booth. The trade show floor holds a tremendous amount of competition—devoting a portion of your booth to a club-style tech lounge is an alluring and functional way of drawing visitors out of the stream of traffic and into your plush seating arrangement. Impress trade show guests with the generosity and forethought of your free and fast Internet connection and your convenient charging...
Engage Attendees: Create a Trade Show Tech Lounge! – Part 1
Oct 08, 2014 by
On the trade show floor, every exhibitor is looking for new ways to divert the stream of foot traffic into their booth. Using technology rentals to create an inviting trade show tech lounge is one of the easiest ways to draw in visitors and make them linger! Three Basic Elements An inviting tech lounge is a finely-tuned mixture of three elements: comfort, eye-appeal, and functionality. 1. Comfort – attendees will be drawn to spaces that offer ample amounts of plush seating. Trade shows are ge...
Trade Show Exhibit Technology Tips for a Better ROI – Part 2
Oct 02, 2014 by
In Part 1 of “Trade Show Exhibit Technology Tips for a Better ROI,” we covered some basic ideas and tips to consider when you’re gearing up for your next exhibit. In Part 2 we’re going to discuss some creative ways to incorporate specific event technology to make a greater impression and therefore boost your ROI. Video Walls You can’t rely on increasing your ROI by just by popping a large screen up and running your two-year-old slide show and then hoping people stop to take a look ...
Trade Show Exhibit Technology Tips for a Better ROI – Part 1
Sep 30, 2014 by
Every week it seems there is some new form of technology that is advertised to make your life or business bigger and better. And, as with all advertising, sometimes it actually does help, and sometimes it creates more headaches for you or becomes a technology nightmare you want to shot-put through the window. Really, how many of us want a smartphone that makes us feel dumb? The trick, as they say, is to select the right piece of equipment to suit you, your goals, and your budget. Sure, when it...
How to Virtually Read Your Customer’s Mind with Data Collection
Sep 24, 2014 by
In our recent article “The Right Way to Tap into Technology Trends for a Successful Event,” we picked Steve Shatsoff’s brain – Senior Vice President at SmartSource Computer & AV Rentals  – about how properly utilizing technology trends is one of the best methods for creating the customer base you need and want. This article, also based on information gathered from an interview with Steve Shatsoff, is all about how you can essentially read your customer’s mind by using technolog...
Trade Show Strategies to Maximize ROI in 2015 – Part 1
Sep 17, 2014 by
Do you ever feel like you can’t live with trade shows - yet your business can’t live without them? Even though trade shows can be one of the best ways for a business to gain new customers and develop relationships with other companies, you may have come away from shows wondering if it was really worth the time and money. That’s why it’s key to make sure you have the right trade show goals, technology, and follow through so you can maximize your trade show ROI. In this article, Part 1 of...
Interview with Steve Shatsoff, VP at SmartSource Rentals
Sep 15, 2014 by
The Right Way to Tap into Technology Trends for a Successful Event Human beings like trends. Whether it’s home theater systems, movies, smart phones, or other technology, we are driven to keep up with the trends - and events and tradeshows are no exception. If you’re going to attend an event in a field of interest, you always want to check out the “latest and greatest.” And when you’re putting on a tradeshow or other big event, you’ll most likely face some decision-making around whic...
Fact or Fiction: Quiz Yourself on Current Meeting Challenges
Sep 07, 2014 by
When planning a major meeting and/or trade show, there are a lot of variables to consider including budget, attendee experience and destination. In addition, as a planner, you know it is part of your job to interface with a lot of partners and suppliers. In today’s market, however, with rapidly changing technology choices and interfaces, it is important that your knowledge is the most current is can be. Below is a quick FACT or FICTION guideline to make you all the smarter when planning your...
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