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Engage Attendees: Create a Trade Show Tech Lounge! – Part 1
Oct 08, 2014 by
On the trade show floor, every exhibitor is looking for new ways to divert the stream of foot traffic into their booth. Using technology rentals to create an inviting trade show tech lounge is one of the easiest ways to draw in visitors and make them linger! Three Basic Elements An inviting tech lounge is a finely-tuned mixture of three elements: comfort, eye-appeal, and functionality. 1. Comfort – attendees will be drawn to spaces that offer ample amounts of plush seating. Trade shows are ge...
Trade Show Exhibit Technology Tips for a Better ROI – Part 2
Oct 02, 2014 by
In Part 1 of “Trade Show Exhibit Technology Tips for a Better ROI,” we covered some basic ideas and tips to consider when you’re gearing up for your next exhibit. In Part 2 we’re going to discuss some creative ways to incorporate specific event technology to make a greater impression and therefore boost your ROI. Video Walls You can’t rely on increasing your ROI by just by popping a large screen up and running your two-year-old slide show and then hoping people stop to take a look ...
Trade Show Exhibit Technology Tips for a Better ROI – Part 1
Sep 30, 2014 by
Every week it seems there is some new form of technology that is advertised to make your life or business bigger and better. And, as with all advertising, sometimes it actually does help, and sometimes it creates more headaches for you or becomes a technology nightmare you want to shot-put through the window. Really, how many of us want a smartphone that makes us feel dumb? The trick, as they say, is to select the right piece of equipment to suit you, your goals, and your budget. Sure, when it...
How to Virtually Read Your Customer’s Mind with Data Collection
Sep 24, 2014 by
In our recent article “The Right Way to Tap into Technology Trends for a Successful Event,” we picked Steve Shatsoff’s brain – Senior Vice President at SmartSource Computer & AV Rentals  – about how properly utilizing technology trends is one of the best methods for creating the customer base you need and want. This article, also based on information gathered from an interview with Steve Shatsoff, is all about how you can essentially read your customer’s mind by using technolog...
Trade Show Strategies to Maximize ROI in 2015 – Part 1
Sep 17, 2014 by
Do you ever feel like you can’t live with trade shows - yet your business can’t live without them? Even though trade shows can be one of the best ways for a business to gain new customers and develop relationships with other companies, you may have come away from shows wondering if it was really worth the time and money. That’s why it’s key to make sure you have the right trade show goals, technology, and follow through so you can maximize your trade show ROI. In this article, Part 1 of...
Interview with Steve Shatsoff, VP at SmartSource Rentals
Sep 15, 2014 by
The Right Way to Tap into Technology Trends for a Successful Event Human beings like trends. Whether it’s home theater systems, movies, smart phones, or other technology, we are driven to keep up with the trends - and events and tradeshows are no exception. If you’re going to attend an event in a field of interest, you always want to check out the “latest and greatest.” And when you’re putting on a tradeshow or other big event, you’ll most likely face some decision-making around whic...
Fact or Fiction: Quiz Yourself on Current Meeting Challenges
Sep 07, 2014 by
When planning a major meeting and/or trade show, there are a lot of variables to consider including budget, attendee experience and destination. In addition, as a planner, you know it is part of your job to interface with a lot of partners and suppliers. In today’s market, however, with rapidly changing technology choices and interfaces, it is important that your knowledge is the most current is can be. Below is a quick FACT or FICTION guideline to make you all the smarter when planning your...
A Wearable Charger? The Pros and Cons of This Little Device
Sep 03, 2014 by
While many wearable technologies can answer your calls, track your fitness level and even record a presenter's talk, the ability the charge your phone from a bracelet is something very new. The QBracelet is touted to do just that for iPhone and Android devices. So given that this technology is available now, why would anyone want to use a standard charging station? Without a doubt, there are pros and cons to this device. Let's take a closer look: Pros and Cons of a Wearable Device Charger ...
Attendees Not Coming Back? 5 Fab Ways to Retain Them
Aug 26, 2014 by
Every event planner's dream is to have 100% (or close to that) of attendees come back to their conference year-after-year. While this may seem like a lofty goal, the fact that most meetings are experiencing 50-90% turnover at their annual conferences is not good. And to drive home the reasons why retention should be important to you, let's look at these two startling statistics: It takes 20% of your time to keep existing attendees and 80% to groom new ones. Why is that? Because you have to ma...
Have Mobile Event Apps Reached Their Tipping Point?
Aug 22, 2014 by
Ah yes, it appears they have. According to a recent survey of meeting and event planning professionals by DoubleDutch and MPI, mobile app integration into conferences is already happening or is planned to take place in the future. Below is an executive overview of their findings and how you and your stakeholders can prepare to adapt. Survey Says 63% of planners currently offer or have developed a mobile app for their meeting or event. 60% plan on using an event app in the future while 40% ...
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