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Change Your Mindset Meeting Planners: Use Big Data to Your Advantage
Feb 10, 2014 by
Hilary Mason, Data Scientist in Residence at Accel Partners, recently spoke at PCMA's Convening Leaders 2014 about understanding and using Big Data. Below are her thoughts in an October 2013 interview with Sarah Beauchamp and concrete ways you can use this information when planning your next meeting. FACTS ABOUT DATA There has been more data produced in the last 18 months than in the history of the world.. Because of free cloud offerings, it is now cheaper to keep data than throw it a...
4 Ways to Successfully Sell Sponsors for Your Next Event
Feb 07, 2014 by
Let's face facts: Sponsors are harder and harder to attract and close these days. They have finite dollars to spend each year and are constantly evaluating all their opportunities to maximize ROI. In addition to the folks you are pitching to, they have to sell your proposal to their boss and sometimes their boss' boss. So no wonder sponsorship dollars are beginning to look like a mirage -- every planner wants them but they seem so elusive to get.   Dave Lutz, Managing Directo...
How Robots are Going to Rule the World…or at Least Your Next Meeting
Feb 05, 2014 by
If you are remotely as old as I am, you can remember when robot technology was introduced in the 60's, 70's and 80's. Robots were going to do everything from housework to homework. And while some of that has come to fruition, most of what was dreamed about then has not.  However, robots are still being talked about today and do play a major role in the automation of our manufacturing plants. But at events? Really? Yes! BizBash recently cited four robotic innovations to be on...
10 Terrific Trade Show Tips for All Exhibitors to Follow
Feb 03, 2014 by
If you are the typical exhibitor, you probably have your trade show calendar planned out for the next 12 months. As you and your team gather to talk about the logistics of your shows, it occurs to you that things need to change due to tightening budgets and ROI demands.   Today's blog will focus on 10 ways to turn attendees into prospects and hopefully customers - before, during and after the show.  BEFORE Understand who you are targeting.  Let's face it: N...
3 Brilliant Benefits that Gamification of Your Next Meeting will Bring
Jan 31, 2014 by
We all know them and love them. Gamers, I'm speaking of...people who love spend time at the computer playing against online villains, trying to work their way through a maze or move up to the next level. According to the Entertainment Software Association: 58% of all Americans play video games The average age is 30 and that individual has been playing games for 13 years and 36% play games on their smartphones. And according to Big Fish, a gaming blog site, this trend is going to...
4 More Global Meeting Trends to be on the Look Out for This Year
Jan 29, 2014 by
American Express Meetings & Events recently published their 76-page report forecasting “Signs of Stability” as we move through 2014. Below are four trends they garnered from in-depth interviews with planners and suppliers around the world. Today's blog is focused on North American trends. For more information about the rest of the world, please download their entire report.   Trend #1: No Increase or Decrease in Overall Meeting Spend and Individual Meeting Bu...
Sweet Social Success: How Godiva Pulled off a Great Product Launching Event
Jan 27, 2014 by
Last September and October, Godiva completed a #TruffleTakeoff Tour in New York City, Atlanta, Dallas and Los Angeles to promote their six new truffle flights. Not only could a passerby experience the new line of chocolates, but they could pose for pictures in front of six unique tableaux.  Here is a brief video and summary of what Godiva did and how you can capitalize on this for your next event.  TRUFFLE TAKEOFF TOUR Godiva took this tour to the standard top cities...
5 Fabulous Tools to Curate Meeting Content
Jan 24, 2014 by
Recently, Corbin Ball shared his expertise regarding meeting curation with Midwest Meetings magazine. He identified six apps that will help spread the word about your meeting, tell a story and/or collect data across social platforms.  I will share in today's blog five of those apps, the number of users on the channel, whether there is a cost involved, what platforms these apps run on, and how they can be scaled up with other interactive technology tool rentals. But first, le...
Governmental Watch: Transparency and Reporting Will Affect Meetings
Jan 22, 2014 by
On November 18, 2013, the House of Representatives passed HR 2061 known as the Digital Accountability and Transparency Act of 2013, by 388-1. Below is a summary of the bill, a review of the Senate version, US travel association reactions and key takeaways for us all.  GOVERNMENT AT WORK  The Digital Accountability and Transparency Act of 2013: Discloses direct federal agency expenditures and links federal contract, loan, and grant spending information to programs of fe...
Concrete Questions for Checking Out an AV Provider
Jan 20, 2014 by
Whether you are planning a new meeting or considering changing your supplier for an existing one, it is important that you assess the overall capabilities of the AV provider. Without a doubt, it is easier to stay with what you know. However, you have not been totally satisfied with the level of customer service your existing company has provided you, and are left wondering if there may be a better choice.  Beyond pricing, location and interactive technology tool rentals, what should ...
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