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Six Surefire Ways to Secure New Sponsors for Your Meeting or Event
Jun 24, 2013 by
Sponsorships for a meeting and event used to be easy. You would pick up the phone -- tell them the date, location and sponsorship levels -- and voila, within minutes the decision would be made and within days a large check would arrive at your office.   This is not true any longer. It isn't your event that is the problem, it is that organizations are just becoming more and more selective about what events they sponsor and they don't necessarily want to be "sold&quo...
Should You Consolidate Small Meetings or Leave Them Alone? 5 Things to Consider in Your Decision
Jun 21, 2013 by
There is no question that large meetings have the greatest economies of scale and lend the most negotiating muscle to planners. And with meetings on the upswing and travel budgets loosening up a bit, many planners are looking at consolidating their smaller meetings into one or two larger ones. But does this make sense for your organization and attendees?  According to Carlson Wagonlit Travel, 67% of all North American meeting spend occurs with small meetings which they define as one wit...
Do Your Meeting Presentations Have Legs? 10 Killer Ways to Get Them Going
Jun 19, 2013 by
One of the things most speakers and event organizers desire is for their presentation or meeting to live on and on in the digital stratosphere. If the proper planning takes place not only can this happen, but it can build brand awareness about your organization, products and events. An "optimized" presentation is just that...one that utilizes Search Engine Optimization (SEO) techniques within a presentation to drive home the organization's message. Here are ten things you ca...
5 Fantastic Ways to Use LinkedIn to Help Reach New Audiences for Next Meeting or Event
Jun 17, 2013 by
  Everyone wants to grow their events and when used properly, LinkedIn can help you make more connections and provide Top of Mind Awareness (TOMA) about you, your organization and events. How? Here are five easy ways to reach new audiences for your next meeting or event:    Tip #1: Make sure everyone in your organization has a complete and active personal profile and are connected to the LinkedIn Company page.    From a credibility standpoint, it is import...
Four Ways to Contain Your Event Wi-Fi Costs
Jun 14, 2013 by
A fast, reliable and secure Internet connection is probably the most crucial part of an event's success and yet, it is probably the most misunderstood metric. And it isn't becoming an easier. Just like a gallon of coffee is priced differently from city to city and venue to venue, so are Internet charges. But unlike coffee where you can have a pretty good estimation of the amount you need based on the number of attendees at your event, Wi-Fi is much harder to understand. Here are four ways corpo...
Is Your Meeting Ready for BYOD (Bring Your Own Device)?
Jun 12, 2013 by
In a recent study by Cisco's Internet Business Solutions Group (IBSG), they polled 2,415 users from six countries and found many employees were very interested in BYOD and even willing to pay for them. Here is a highlight of the study:  With a strong BYOD policy, organizations can save $1,300 per year per mobile device.  Workers are willing to pay $965 out-of-pocket for their own devices and $734 annually for data plans. BYOD workers are happier and more productive, ...
How to Attract Attendees to Your Booth Across the Generational Divide
Jun 10, 2013 by
With four generations -- Mature, Baby Boomers, Gen X and Gen Y (or commonly referred to as Millennials) --- in the workplace today, it can be a marketing puzzler for exhibitors to determine what will attract each generation to the show and the exhibitor's booth. Of particular concern to event planners are Millennials. Because of their technological savvy, one might ask if trade shows are going "bye-bye" in the next few years. According to a recent study by the Center for Exh...
4 Rules to Make Your AV Meeting Experience Pain-Free
Jun 07, 2013 by
Many times when I speak to planners about their AV and IT meeting needs, their eyes glaze over because the technological options and rate of change can be overwhelming and daunting to them. However, AV and IT (due to increasing bandwidth demands) are what make most meetings, events and trade shows tick. Admit it: without them, your meeting would be dead in the water.  Here is the overarching question... How can meeting planners understand what they are doing when renting audio visu...
What You Don’t Know About Wi-Fi Access Can Hurt Your Meeting Attendees
Jun 05, 2013 by
  The Convention Industry Council (CIC) Standards Committee headed by MaryAnne Bobrow, President of Bobrow Associates, Inc., determined it doesn't make sense to send suppliers a Wi-Fi RFP form because technology is changing at such a rapid pace. It is better to enter a discussion about attendee, speaker and exhibitor needs while taking into account current and future technological enhancements. Here is an excerpt of what Bobrow shared in a recent CMP Today article and some observations on...
Another Trade Show Trend? Five Fantastic Benefits of a Hosted Buyer Program
Jun 03, 2013 by
Hosted Buyer programs have been catching some traction over the last couple of years. Rather than luring attendees to your booth with giveaways and contests, this system allows "buyers"  (attendees) and "sellers" (exhibitors) to sit across from each other and talk one-on-one for an allotted time period.  According to Smith Bucklin, this is how the system works:    Once a hosted buyer has agreed to attend the show, he or she must commit to make and ...
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