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Ways Trade Show Attendees Want and Don’t Want to Receive Info
Nov 01, 2013 by
Are you confused about the best way to present your products and services on the trade show floor? As you look out to your show schedule for the remainder of the year and throughout 2014, it is important to be in sync with digital advances that will make presenting your message more timely and cost efficient.  The Center for Exhibition Industry Research (CEIR) recently completed a project dedicated to the ways attendees want to receive trade show information and the ways exhibitors w...
 
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Negotiating AV: 6 Tips to Bring Your Best Buying Power to the Table
Oct 30, 2013 by
Negotiations are part and parcel of a meeting planner's daily life. While it is important to get the price you want, it is also important to remember your AV provider needs to hit certain margins in order to proceed. While you don't want to leave money on the table, you do need to know what a fair and reasonable quote consists of from the AV provider. Below are 6 tips to keep in mind when you are negotiating.  KNOW THE REGIONAL RATES Just like anything else you can think of ...
 
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Exhibitors-Don’t Battle the Battery! Become Charging Station Networking Gurus
Oct 28, 2013 by
As attendees travel hundreds or thousands of miles to attend conferences, most likely they are going to have one or more of the following things affect their ability to use their mobile device for hours on end: They left their charging cord at home. (It happens more than you might think.)   They forgot to minimize the 15+ applications they were using throughout the day or   They attended back-to-back sessions that were video and social intensive.  Now, they a...
 
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The Convenience and Cost of Going Green for Your Next Meeting
Oct 25, 2013 by
"Going Green" is something you probably talk about when conferring with your meeting stakeholders and it is absolutely the correct thing to do. However, if you are like most planners, the tried and true way of doing things seems to be less costly than the green approach. But what if I told you going green is probably less expensive than you think, when you consider the total cost of a particular item. Would you do it then? Below are 2 ways to go green that should reduce or at le...
 
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3 Tech Savvy Tips to Keep Meeting Planners Looking Good
Oct 23, 2013 by
As I work with meeting planners in the coordination of large events, it is scary how little they know about state-of-the-art audio visual and information technology. When I ask who is handling their AV, many rely on a current provider or the hotel. When I ask if the venue is providing enough bandwidth, they either change the subject or shrug their shoulders. But all blank stares, subject changing and shoulder shrugging aside -- it is vital that you know the ins and outs of what is going o...
 
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Wi-Fi? Li-Fi? Transmitting Data at the Speed of Light
Oct 21, 2013 by
Here is a truism: The more Wi-Fi networks are used, the slower they become. Why is this true? As you may or may not know, Wi-Fi signals are transmitted via radio waves and often times three things are happening simultaneously: 1) Complex data (such as video) is clogging up the pipeline 2) Radio signals are colliding with one another, creating noise and slowing down the signal even further and 3) If you rent iPads or other mobile devices, these units have weak antennas which means you ...
 
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What Will Meetings Look Like in 2030? Check Out These 5 Mega-trends
Oct 18, 2013 by
The German Convention Bureau wants to know and follow how the meeting industry is going to change and develop over the next 17 years. So they have created an ongoing survey tool called "Meetings and Conventions 2030: A Study of Megatrends Shaping Our Industry" in hopes they will identify, analyze and evaluate trends and tendencies and their probable meaning for the meetings industry.  "The meetings industry is an economic driver for nations all over the world. We ...
 
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Are Your Sponsorship Proposals “Win-Win”?
Oct 16, 2013 by
As a meeting planner, I certainly understand the value of sponsorship dollars. I don't think many of the meetings, conferences or conventions could happen today without this dollar infusion into the industry. Planners could not bring in top-notch speakers, interactive technology tool rentals or expand their marketing efforts.  But what does the sponsor get out of their investment? Hopefully the opportunity to get in front of new prospects that will turn into new clients. Howeve...
 
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7 Solid Trade Show Facts about Exhibitors, Attendees and Venues
Oct 14, 2013 by
Still wondering if trade shows make sense from a marketing perspective?  They do and they will continue to make sense in the future. Below are 7 powerful facts that are sourced from the Center for Exhibition Industry Research (CEIR) and Exhibit Surveys. Many of these statistics will validate what you already know. Here they are:  The average drayage rates have increased 488% from 1982 to 2010.  For those of you not familiar with the term drayage, it is provided by...
 
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Are Meeting Surveys Linked to Attendee and Exhibitor ROI?
Oct 09, 2013 by
PCMA recently commissioned Lewis & Clark, a marketing research firm, to survey 122 meeting professionals to find out how they are measuring exhibitor and attendee ROI and what criteria they use to determine whether or not their meeting was successful.  Let's focus on how planners measure ROI, comments from selected respondents and interactive technology tool rentals that can make this process easier.  Q1: How do you measure exhibitor ROI? (Respondents could provide more...
 
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