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How “Big Data” Will Affect Meetings and Events at Every Turn
Apr 12, 2013 by
If you are like me, you have had a few brushes with the term "Big Data" over the last few months.  And even though I come from a technical background, I have never really understood this concept -- until now. Today's blog will explain what it is, how it works and why event planners need to pay attention to it at every meeting they hold.  WHAT IS BIG DATA?  Big Data is defined in the following way, as paraphrased from Wikipedia:  Big data is a collection ...
The 4 Game Changing Messages Planners Need to Carry to All Sponsors
Apr 10, 2013 by
Until about five years ago, sponsorship of your meeting, event or trade show was as simple as taking candy from a baby. You had to do a brief pitch to the hotel, CVB or partner, give them a membership list and 5-minute commercial at the start of your meeting. However, over the last few years, sponsorship dollars have become harder and take more time to secure. This doesn't mean it is impossible, it just means your approach needs to change.  In a recent edition of BizBash Magazine...
Want More Buzz About Your Next Trade Show? Think About the Allure of an Auto Show
Apr 08, 2013 by
From March 29 through April 7 (yes -- ten days), the Jacob K. Javits Convention Center in NYC hosted the New York Auto Show where about 1 million individuals attended. What is it about an auto show that gets people buzzing? And why does it attract the same individuals year-after-year?  Chad Kaydo, Event Trend Expert recently wrote an article for BizBash highlighting some of the booth trends from this year's show. Below are his observations about some of the more trendy booths and my...
Twitter-Dum and Twitter-Dee: How to Make Tweets a Mainstay at Your Meeting
Apr 05, 2013 by
Believe it or not, Twitter is 7 years old, has more than 500 million registered users who send out 340 million tweets on a daily basis. However, it still seems to be the most misunderstood and misused social channel out there. When I engage in social media training, the two questions I always receive are: "How do I use Twitter?" "Why should I use it?" Adam Barrell, Founder of Tweet Perth and Anna Francis from Blue Claws Search recently wrote two blog posts on ...
Six Digital Decisions that Will Position Your Event Perfectly
Apr 03, 2013 by
You have worked hard on the logistics and contract negotiations for your next meeting. Now, all you need is for attendees to show up. If you are like most event planners, you dread that awful "M" word....mar-mar-marketing. In years past, handling all the coordination and logistics was enough. Attendees just showed up when and where they were supposed to. Since this is no longer the case, here are six tips to make sure your marketing machine keeps chugging along without a lot of ti...
Why Business Card Exchanges Won’t Cut it for Valuable Trade Show Follow-Up
Apr 01, 2013 by
If this quote is true:  "80% of success is showing up." -- Woody Allen   Then, would it not also hold true that:   “Success comes from taking the initiative and following up... persisting... What simple action could you take today to produce a new momentum toward success in your life?” -- Tony Robbins   You are expecting to exhibit at several large trade shows in the next 12 months. You have enough staff for the booth. C...
Is Your Meeting on Autopilot? How Sameness will Sabotage Your Event Every Time
Mar 29, 2013 by
Have you ever driven home and not remembered the trip? Been in a meeting and not remembered the presenter's name or topic? Or worse, come back from a three-day conference chalked full of education, only to remember a few tidbits? Why can't we remember the details when asked to recall them?   According to Gregory Berns' blog post titled "Neuroscience Sheds New Light on Creativity", the brain is lazy and ultimately our past experiences have a dramatic affect on our c...
The Changing Pace and Space of Meetings
Mar 27, 2013 by
In the 20+ years I have been a meeting planner, it used to be all you needed for your meeting to be successful was to secure a speaker and room, LCD projector and screen rental, podium and microphone. Set up the room theater or classroom style. And if the meeting was long enough, provide some food and beverage. It usually took all of one hour or less to schedule and after it was over, you repeated the process for the next meeting. Oh how things have changed!  Nowadays, the need for W...
Good Grief! A Roundup of This Month’s Governmental Meeting Initiatives
Mar 25, 2013 by
Over the last three weeks, Washington has been busy with the government sequester, GSA's Meetings Management Program, and Senate Amendment 67. All these initiatives will have some impact on travel and the meetings industry. Below is a summary of each initiative, what impact it will have, plus how corporate meeting planners can create a strategy and have a voice in the process. GOVERNMENT SEQUESTRATION Failure of the Joint Select Committee on Deficit Reduction to reach agreement on $1.2...
Can Face-to-Face Meetings Morph to be On-Demand?
Mar 22, 2013 by
It used to be that the term "On-Demand" applied only to movie and TV shows. It is a great concept -- individuals viewing the shows they want, when and where they want to. All they need is a computer or TV and credit card. But now, on-demand is transferring to other elements of our lives including meetings and events.  Due to technological advances, we are becoming a "no wait" society. According to the New York Times, Google engineers have discovered that, if we ha...
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