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Tricks of the Meetings Trade: The Ultimate Audio Checklist
Jul 12, 2013 by
In Monday's post, I focused on the up and coming audio equipment trends to be on the look out for within the industry. While it is important to continue to look to the future for smaller, smarter and more budget-friendly audio equipment, it is key to make certain whatever equipment you use, it works properly. Recently in BizBash Magazine,  Midori Connolly, an AudioVisual Speaker, Writer and Consultant, shared some great tips and tricks that every meeting planner can use. Her...
Looking to Create More Brand Awareness for Your Next Event? Learn from These Top 10 Innovators
Jul 10, 2013 by
BizBash recently identified the top ten brands that are influencing the event industry. While most of these brands you will recognize, it might surprise you how many events they participate in and the need to constantly reinforce their brand name as they continue to find creative ways to engage their audience.    Here is the list: Target Coca-Cola Samsung X-Box Red Bull Dos Equis Nike Univision Ford Warby Parker Today, lets take a close...
Current Trends in Audio that Will Make Your Event Really Sound
Jul 08, 2013 by
It seems that most meeting planners are so heavily focused on the visual "wow" factor of a meeting --  which includes video and 3-D effects -- that they often miss the importance of a quality sound system. But the truth of the matter is, if your presenter loses sound or it cuts in and out, your audience will be so frustrated with the lack of sound all that "wow" will be for not.  The good news is audio equipment is getting smaller and smarter. BizBash Magazin...
5 Cool Ways Interactive Technology Tool Rentals Can Make Networking Events Even Better
Jul 01, 2013 by
Branding your event is important, especially if you want first- or second-time attendees to return next year. With so much competition for event attendance, you need to find subtle yet effective ways, to keep your event "Top of Mind" when it rolls around next year.  Often times, it is the networking event that makes or breaks the attendee's decision as to whether or not they return. While human interaction is very important, below are five ways attendees can learn more abo...
Five Reasons Why Meeting Planners Should Not Treat Google+ Like a Redheaded Stepchild
Jun 28, 2013 by
There is no doubt about it -- the brainiacs at Google work very hard at making their social channel appear before all others when a search for your organization occurs.  Partly, this is due to a push to promote their own product and partly, it is because social giants like Facebook and Twitter will not share their search algorithms with Google. However, no matter what social channel appears on top, Google+ may appear on the right side of a search page which can contain strategic informati...
Want to Draw a Crowd to Your Trade Show Booth? Rent a Charging Station!
Jun 26, 2013 by
Exhibitors take note: Conference attendees are addicted to their mobile devices. Just look around at your next event and see how many people are looking at their phone or tablet as they are sitting, standing or walking. If you are trying to find a way to encourage meeting participants to cross paths and gather at your booth, rent a charging station as a way for them to keep connected remotely and keep them on the show floor.  Pensa, a strategic marketing consulting firm who has been ...
Six Surefire Ways to Secure New Sponsors for Your Meeting or Event
Jun 24, 2013 by
Sponsorships for a meeting and event used to be easy. You would pick up the phone -- tell them the date, location and sponsorship levels -- and voila, within minutes the decision would be made and within days a large check would arrive at your office.   This is not true any longer. It isn't your event that is the problem, it is that organizations are just becoming more and more selective about what events they sponsor and they don't necessarily want to be "sold&quo...
Should You Consolidate Small Meetings or Leave Them Alone? 5 Things to Consider in Your Decision
Jun 21, 2013 by
There is no question that large meetings have the greatest economies of scale and lend the most negotiating muscle to planners. And with meetings on the upswing and travel budgets loosening up a bit, many planners are looking at consolidating their smaller meetings into one or two larger ones. But does this make sense for your organization and attendees?  According to Carlson Wagonlit Travel, 67% of all North American meeting spend occurs with small meetings which they define as one wit...
Do Your Meeting Presentations Have Legs? 10 Killer Ways to Get Them Going
Jun 19, 2013 by
One of the things most speakers and event organizers desire is for their presentation or meeting to live on and on in the digital stratosphere. If the proper planning takes place not only can this happen, but it can build brand awareness about your organization, products and events. An "optimized" presentation is just that...one that utilizes Search Engine Optimization (SEO) techniques within a presentation to drive home the organization's message. Here are ten things you ca...
5 Fantastic Ways to Use LinkedIn to Help Reach New Audiences for Next Meeting or Event
Jun 17, 2013 by
  Everyone wants to grow their events and when used properly, LinkedIn can help you make more connections and provide Top of Mind Awareness (TOMA) about you, your organization and events. How? Here are five easy ways to reach new audiences for your next meeting or event:    Tip #1: Make sure everyone in your organization has a complete and active personal profile and are connected to the LinkedIn Company page.    From a credibility standpoint, it is import...
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