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What is the True Value of Trade Shows and How can Technology Help with This Effort?
Mar 06, 2013 by
Ah trade shows...they have been debated, depleted, virtualized, and finally revitalized. But why such debate over their value and how valuable are they really? Well that all depends on your point of view...whether you are the organizer, attendee or exhibitor.  The Center for Exhibition Industry Research (CEIR) published a report called "The Role and Value of Face-to-Face Interaction" in 2012. It highlighted the following facts:  71% of attendees placed a high impo...
Do Face-to-Face Meetings Bring About Better Ideas? You Betcha!
Mar 04, 2013 by
Most meetings revolve around the discussion of ideas. The meeting's objective might be to: Solve a problem Overcome a challenge Identify new business opportunities or Discuss ways to conduct a product launching event However with individuals pressed for time, travel budgets still being tight and technology solutions improving all the time, the question really is: "What is a better meeting option: face-to-face or virtual?" In the quest to answer this, ...
Are You On Board with What Do Your Attendees Really Want? Three Steps to Get You There
Mar 01, 2013 by
In the age of business objectives and meeting metrics, is anyone really taking a hard look at what attendees' need and want from your conference? After all, without them would you even have a meeting? As an event organizer myself, I know I have been prone to get caught up in the logistics and flow of the meeting; only attending to the participant's needs when they ask for help. But there has to be a better way! And low and behold, there is. Here is a hierarchical way to maximize at...
6 Reasons Why Your Meeting Sucks and 6 Ways to Fix It
Feb 27, 2013 by
Have you ever wondered, "Why is my meeting not growing in attendance?" or "Why aren't attendees excited and engaged in the event?" If you have thought one or both of these questions, you are not alone. Below six meeting problems and their fixes aimed to help you with meeting growth and attendee engagement.  Reason #1: Your event is stale.  If you are producing a meeting or tradeshow the same way you were 3-5 years ago, something is wrong. It says to y...
Do Your Attendees Get the Red Carpet Treatment? How to Make Your Next Event Feel More Like the Oscars
Feb 25, 2013 by
Yesterday, the 85th Academy Awards took place at the Dolby Theater in Los Angeles. With over 1 billion viewers worldwide, the Oscars are in a category all by themselves. As an event organizer, have you ever given any thought to what makes the Oscars so appealing and what you can do to mimic this hype at your next awards or appreciation event?  Here are four areas the Academy of Motion Pictures Arts and Sciences excels at in promoting and hosting their once a year event: #1: The n...
How to Plan for a Hybrid Meeting Even When You Were Not Planning for One
Feb 22, 2013 by
Your event has been in the works for months and even though February and March can be iffy travel months due to weather, you have planned plenty of time for your attendees and presenters to arrive, right? Maybe so and maybe not. According to, an estimated 36,680 global flights were canceled and over 560,000 were delayed in just the last 30 days --- mostly due to weather. So what can you do if a significant number of your speakers and attendees get stuck either at home or a...
4 Fantastic Reasons Why You Should Your Replace Your Printed Materials with Digital Signage
Feb 20, 2013 by
Think back to your last meeting or event: Were attendees confused or frustrated with your signage? Were they constantly getting lost and asking others for help in locating breakout rooms or finding a particular trade show floor exhibitor?  You can spend the time, money, and effort on printed signage -- but in the end, most attendees do not see it because it is not vibrant or visible enough to get noticed. In our real-time interactive world, do you really want to trust those posters a...
How Pinterest can Help Promote Your Next Meeting or Event
Feb 18, 2013 by
Pinterest is a photo sharing website that allows users to create and manage theme-based image collections such as events, interests and hobbies. Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards or 'like' photos. With over ten million unique U.S. visitors, it is by far the fastest growing social media channel.  If you are not familiar with Pinterest, it allows you to create or contribute to a series of boards. In the audio visual...
7 Surefire Ways to Cut Costs Out of Your Meeting Budget
Feb 15, 2013 by
Even though we are seeing better economic times, many meeting and event planners are still faced with stagnant budgets. With certain revenue opportunities in question, such as sponsorships and trade show participation, planners are constantly looking for ways to cut costs AND keep attendees satisfied. Below are seven simple, yet effective ways to cut costs out of your budget that should have minimal impact on the attendee:   BEVERAGES Eliminate individual servings of water and soda....
Back to the Future: Will Tradeshows be Relevant in 2016?
Feb 13, 2013 by
The ASAE Foundation, Exhibition Industry Foundation, Freeman, Gaylord Entertainment and the PCMA Education Foundation recently completed research about the future of convention exhibits and tradeshows. They gathered data from a variety of forums including LinkedIn discussion groups, PCMA Leader Summits in Toronto and Nashville and the PCMA Master Series where they interviewed over 300 industry professionals about what they predict the tradeshow arena will look like in 2016.  Scenario...
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