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Digital Event Marketing: Where Everyone Knows Your Name
Oct 17, 2012 by
Ted Rubin, Chief Social Marketing Officer at Collective Bias™ was recently named by Social Media Marketing magazine as the most followed CMO on Twitter -- where he has over 82,000 followers. He recently shared with BizBash magazine the ways he is using social media to build relationships and brand awareness and how this strategy can also be applied to meetings and events.  Below are the highlights from the article, in particular, some effective ways event meeting services ...
3 Key Things Attendees Want From Exhibitor Staff
Oct 15, 2012 by
The Center for Exhibition Industry Research (CEIR) recently released a new study titled "Exhibitor Staff Practices Summaries" which is a computation of survey results from more than 9,000 attendees and 800 exhibitors. The purpose of the CEIR study is to understand what exhibitor staff characteristics resonate best with attendees in a business-to-business environment.  Lets highlight the key takeaways and how interactive technology tool rentals can help staff better interact wi...
A Must-Have AV Checklist for Evaluating Your Next Meeting Space
Oct 12, 2012 by
AV is such a big part of most meetings and events and getting the equipment right for the room setting is paramount to its success. In addition, the right AV will keep your attendees happy and focused on the meeting materials. Here are the 7 things you want to take a closer look at when evaluating a room for your next conference or meeting: Ceilings. How high are the ceilings? Low ceilings or low hanging lights can interfere with the LCD projector and screen rental set-up.  One way to determ...
Beyond the RFP: 8 Key Questions to Ask Your Next Audio Visual Provider
Oct 10, 2012 by
You sent out the RFPs, evaluated the AV company responses and narrowed it down to 3 potential providers. Before signing on the dotted line, you want to ask some follow up questions to make certain you are choosing the right supplier for your next conference. Here are 8 key questions to ask your next audio visual provider:  How much and what type of equipment does your organization have in inventory? Many experienced planners know that sometimes equipment requests happen at the las...
Want to Capture Your Attendee’s Attention? Make Your Message Short.
Oct 08, 2012 by
Theater style seating arranged. Check. PowerPoint presentation equipment set up. Check. Speaker has arrived and sound and lighting rental units tested. Check, check, and check. You have the outward appearance of a fantastic meeting that is going to last 2 hours --without any interaction or breaks. Your plan is to put your attendees or employees in a semi-dark room to listen to a subject matter expert. What does this format remind you of? You got! Most planners organize meetings i...
Keeping Your Meetings Green is as Simple as 1-2-3
Oct 05, 2012 by
Even though the "green movement" has been around for years, the event meeting services industry still has a fair way to go with their embracement of it. Here are the cold, hard facts:  In 2010, the Environmental Protection Agency deemed the meeting and event industry as the 2nd most wasteful in the country.  That same year, a EPA study determined that Americans generate about 250 million tons of waste, composting and recycling only 34% of it and throwing th...
Want to be a Meeting Industry Thought Leader? 2 Surefire Ways to Make it Happen
Oct 03, 2012 by
The buzz question in every industry circle is: Who are your thought leaders? But most people want to know: What exactly is a thought leader and how can I position myself to become one?  According to Webster's Dictionary, a thought leader is one whose views on a subject are taken to be authoritative and influential.  The reason most of us in the meeting industry want to be considered "authoritative and influential" is because it sets us apart from everyone else....
4 Things Event Organizers Can Learn from the Presidential Election Process
Oct 01, 2012 by
Are you sick of the political rhetoric, TV commercials, and telephone calls from the various parties touting their candidate? As time-consuming and frustrating this process may be to you, the fact is that many of these tactics work. Since so much of the presidential campaign is event driven, I thought it only appropriate to identify the top 4 things that meeting planners can take away from this process. Political Point #1: We always know when the election will be held.  The el...
5 Fantastic Questions to Ask A Potential Meeting or Event Supplier
Sep 28, 2012 by
I don't think it should surprise you that most meeting planners don't ask enough questions of their potential partners or suppliers. While many focus on price and availability, if they are going to build a long-term relationship with a vendor, they need to go deeper. Event planners need to pinpoint how effectively they can work with a new hotel sales person, or event audio visual services organization. Here are 5 questions to ask that can take you beyond the typical "rates and d...
6 Success Tips from Sir Richard Branson that can be Applied to Any Meeting
Sep 26, 2012 by
Sir Richard Branson has built his success running and managing 400+ different companies -- all without having a college education. In his latest book, "Like a Virgin: Secrets They Won't Teach You in Business School", he spells out 18 of his best business success tips.  Today's lets examine a compulation of 6 of those tips -- applied to  the event meeting services industry. Here they are:  #1 You can't run a business without taking risks.  Take...
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