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What’s Your Trade Show Performance Score?
Sep 20, 2016 by
How Does Your Trade Show Exhibit Compare To The Competition? Many trade show exhibitors lament the results they achieve after making a considerable investment in time, travel, lodging, and exhibition costs. While, in some cases, their failure to secure leads might fall on the rare inept organizer, most of the time, the responsibility lies with the exhibitor. What’s that expression? If you fail to plan, plan to fail. This holds true with trade shows, but planning doesn’t start and sto...
Solving the Data Integration Puzzle
Sep 08, 2016 by
Nothing about event technology integration is clear-cut anymore. Sure, you can easily connect two databases so that, for example, when an association member registers for an event, he gets a member discount. But once you add a third application to the mix, such as the event mobile app (which might need to know that an attendee is both a member and a paid registrant in order to give him access to a VIP reception), things can get a little crazy. Here’s what you need to know. If all you want o...
Innovations in Lead-Capture Technology
Aug 11, 2016 by
Lead-capture devices and software have come a long way in the past five years. Planners can access lead retrieval devices and software through event registration vendors, full-service rental companies, and mobile conference guide developers. There are lots of options and new capabilities available. Here’s what you need to know. The basic hardware for scanning a badge—whether the badge contains a magstripe, 1-D or 2-D bar code, or RFID tag—is primarily manufactured by two companies and m...
Using Meeting Objectives To Select Event Technology
Jul 28, 2016 by
Selecting event technology can be a daunting task. If you’re an event planner, there is so much to choose from and so little time. Features, functions, and data outputs are certainly key factors in making a decision, but those come later in the purchase process. To get the right technology, planners should first start with identifying meeting objectives and take it from there.   Identify Macro Objectives Every meeting has a goal. Corporate meetings could drive more sales, inc...
How To Offset The Cost Of Wireless Internet Access At Public Events
Jul 21, 2016 by
Providing wireless Internet connectivity for a public event—a home and garden show, film festival, or the Olympic Games—is an expensive proposition. There are, however, a number of ways for event organizers to offset the cost of WiFi. To set the stage for good WiFi coverage and create opportunities to recoup some of the expense, event organizers have some work to do: Approximate the number of attendees and devices that have to be accommodated Determine the needs of internal produc...
4 Creative Ways to Use Charging Stations at Events
Jul 14, 2016 by
Smartphone charging stations are one of the most in-demand amenities for trade shows and conferences. After all, there are only so many wall outlets to go around, and not every attendee brings a charging cable with them to the event. But, charging stations do much more than charge electronic devices. They add value in lots of settings. Charging kiosks come in a variety of sizes and shapes (including secure lockers). They are equipped with all of the connectors needed to accommodate popular phon...
Primer: Event Management Software
Jun 22, 2016 by
There are a myriad of reasons to use software—purpose-built software, i.e. not Excel spreadsheets or other makeshift business tools like Google Drive—to manage events. With so many options, though, it can be hard to decide which applications to use for what purpose. Here’s a rundown of event software categories, the problems they solve, and the real prize for an event planner: Event Registration Event registration software automates and simplifies a process that used to require mail-...
Event Beacon Technology for Better Decision Making & Revenue Growth
Jun 21, 2016 by
Beacon technology in the event industry is picking up steam. While it was originally designed in conjunction with event mobile apps (and many providers still deploy beacons that way), it can also be implemented (sans app) using a wearable. Either way, beacons deliver actionable data, which can translate into more compelling customer experiences and revenue opportunities. Exhibitor App collects in-booth data; beacon readers placed around show area capture activities in common areas; everything i...
IT Best Practices: Rent vs Buy Technology for Projects?
Jun 09, 2016 by
If you’ve ever had to scale up an IT project on short notice, you’re probably familiar with the following dilemma. You need 100 laptops by month’s end, so you tap a national computer distributor for a big, juicy purchase. You’ll soon be the proud new owner of a mountain of equipment, you’ve delighted the distributor’s sales rep, and it seems like your staff is ready to sit down at the keyboards once the equipment arrives. (The project could be anything, really – like a major doc...
How to Choose a Large Display for Business
Jun 01, 2016 by
  The demand for large, visually stunning, and multi-functional displays for business is increasing. After all, we live in a content-driven, increasingly more sophisticated, global society in which the medium really is the message. That’s why choosing the right display for the right purpose is important. Here’s a brief primer on what to look for in large-screen displays and how to evaluate the options that are available. To ensure success at your meeting, there are factors you must to...
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