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7 Sure Fire Ways to Get Attendees to Your Trade Show Booth
Jun 13, 2012 by
It's about 8 weeks before the largest trade show in your industry and you and your team are sitting around the conference table brainstorming about ways to get people to your booth. If you did it the traditional way, you would be sending out postcards, direct mail and/or emails saying: "Stop by Booth #125 to learn all about our awesome product or service!"  This is annoying to the attendee who ends up throwing out or deleting all of such correspondence. Why? Because y...
7 Tips to Make Your Next Training Session More Productive
Jun 11, 2012 by
Everyone needs to attend training seminars at various points in their career. Whether it is a doctor learning the new features of a drug, a salesperson understanding the new CRM system, or all employees grasping updates to corporate policies and procedures, good training is often linked to the long-term profitability of a business. Great training sessions often produce the following benefits: Increase in productivity: Participants now know more about the organization, product...
“Click Here First” Campaign Highlights Benefits of Face-to-Face Events
Jun 08, 2012 by
The International Association of Exhibitions and Events (IAEE) recently launched a public relations campaign called "Click Here First" created to advocate on the behalf of event meeting services organizations to the media and business influencers about the benefits of face-to-face meetings.  The campaign has 3 key goals: Collect compelling testimonials and success stories about face-to-face events.  They are asking you to call, send an email, complete an on...
Where to Hold Your Next Event? Our List of Creative Venues
Jun 06, 2012 by
Have you ever racked your brain for unique and unusual venues that would get your employees, clients, prospects, or attendees enthusiastic to go there? As a corporate event planner, I understand this is one of the most challenging and difficult things to do. Below is a list of some standard places as well as some venues that probably never crossed your mind. I have categorized these venues by type of event. In addition, there is a list of the more popular technology tools when rentin...
Using Free Wi-Fi at Your Event? 3 Reasons Why This is a Bad Idea
Jun 04, 2012 by
Wireless Internet connections at meetings have gone from a "nice to have" to a "must have" for participants because they wish to remain connected to their office and family, even when they are hundreds of miles away from them. With the increased amount of open Wi-Fi "hotspots" in hotels and conference centers, attendees may connect to them without realizing the possible risks of doing so. Lets explain some of the potential risks of connecting to an ope...
Sold-Out Conference with Happy Attendees and Sponsors! Learn How To Do It
Jun 01, 2012 by
On May 29-31, The Wall Street Journal's "D: All Things Digital" conference was held in Rancho Palos Verdes, a suburb of LA. This conference attracted big name speakers such as:  Larry Ellison, CEO of Oracle, Michael Bloomberg, Mayor of New York City, and Tim Cook, CEO of Apple, just to name a few.  BizBash recently interviewed Lia Lorenzano-Kennett, General Manager at All Things Digital/The Wall Street Journal to learn how they made this conference successful. Belo...
18 Innovative Ways to Use Computer Kiosks at Your Next Event
May 30, 2012 by
Kiosks are everywhere and growing in popularity -- from ATMs to flight check-ins to even shipment of packages. But what about events? How can touch panel kiosks enhance the attendee experience, save your organization money, and serve as a merchandising tool? Below are 18 great creative ideas for using computer kiosk rental: ENHANCING THE ATTENDEE EXPERIENCE By placing kiosk rentals in strategic locations around the conference, you can provide attendees with the following services: ...
Memorial Day Salute
May 28, 2012 by
T h i s n a t i o n w i l l r e m a i n t h e l a n d o f t h e f r e e o n l y s o l o n g a s i t i s t h e h o m e o f t h e b r a v e ~ E l m e r D a v i s T h a n k y o u t o t h e b r a v e m e n a n d w o m e n , p a s t a n d p r e s e n t & n b s p ;
Are Trade Shows a Thing of the Past?
May 25, 2012 by
Today's technology of social media, virtual tours, and video conferencing at the touch of a button may make event planners wonder if trade shows are going by the way of the land line telephone or fax machine. But in a recent Center for Exhibition Industry Research and MPI "Changing Environments of Exhibitions" Study concluded that trade shows are the main way to start a relationship between buyers and sellers and are still very important to building long-term buying relationsh...
4 Strategies for Gaining Digital Sponsorships
May 23, 2012 by
As more and more interactive technology tool rentals are being introduced into meetings and events, many planners are asking that age old question, "How will we pay for this?" The answer, of course, is --- through sponsors! But the way sponsors want to be approached and what they expect in the digital world has changed.   Below are 4 tactics you can use to approach digital sponsors more effectively for your next conference: #1: Pitch Your Program.  Have your agend...
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