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Want Your Trade Show Booth to Stand Out? Rent iPads for These 4 Reasons
Apr 23, 2012 by
After much consideration, you have made the decision to purchase booth space at an upcoming trade show in a few months. It is a costly proposition, both in time and money, and your decision was not made without thorough analysis. Now, as the date of the show becomes more of a reality, you are wrestling with the idea of how to get attendees to your booth and gain qualified leads. Utilizing an iPad is a creative and stimulating way to do just that.  Here are 4 reasons how iPads can help m...
5 Tips to Make Your Meetings, Trade Shows, and Events More Effective
Apr 20, 2012 by
What is the purpose of a meeting or event, anyway? Well that depends on your point of view, but most  people agree it is to disseminate information about a product, service, policy, or provide some level of professional education. In addition, it could be to reinforce your brand, set sales objectives, team-build, or get your group of members together for the annual meeting.  Some meetings and events are terrific while others are..well...lackluster. Most event meeting services in...
When Renting Audio Visual Equipment, These 6 Negotiating Tips Will Help
Apr 18, 2012 by
As a meeting professional, we are often overwhelmed with all the to-do's associated with our meeting or conference, so the last thing we want to do is focus on all the technology advancements associated with AV. But let's get real for a moment, audio visual equipment can "make or break" our meeting, and we know it. From sound and lighting rentals to the Wi-Fi array to working with a reputable AV company and negotiating a "win-win" contract, it all boils...
10 Ways to Green Your Next Meeting or Event
Apr 16, 2012 by
With Earth Day approaching in a few weeks, many event planners are thinking of ways to green their meetings without breaking the budget. American Express recently polled meeting planners and suppliers and found that 53% of the planners polled are coordinating local meetings which will reduce their carbon footprint, 47% have green requests or requirements for their meetings, and 73% indicated their organizations are showing an increasing interest in green measures.  Bel...
Why Are Face-to-Face Meetings so Important Anyway?
Apr 13, 2012 by
Even though the economy is on the upswing and most event planners are seeing a slight increase in meeting attendance and the number of meetings, the U.S. Travel Association has come out with a "Keep America Meeting" campaign to continue to shine a spotlight on the importance of meetings to the economic vibrancy of our country's economy. Below is a synopsis of their report.  According the U.S. Travel Association, a meeting has 3 key components: It has a minimum leng...
What the Series “Mad Men” Can Teach Us About Great Product Launching Events
Apr 11, 2012 by
If you have never caught the TV show Mad Men, you owe it to yourself to check it out at least once. It is about a posh Manhattan advertising agency set in the 1960's. Don Draper, the leading man in the series, constantly reminds his team that the ads they present to their clients need to focus on benefits, not features of the product or service they are trying to sell. Here is the trailer for Mad Men, which in itself is selling the benefits of the show.   Contrast the video bel...
The Sweet Smells of Spring
Apr 06, 2012 by
& q u o t ; S p r i n g w i t h i t s w a v i n & # 3 9 ; g r e e n g r a s s a n d h e a p s o f s w e e t - s m e l l i n & # 3 9 ; f l o w e r s o n e v e r y h i l l a n d i n e v e r y d a l e . & q u o t ; - & n b s p ; R o y B e a n E n j o y t h e s w e e t s m e l l s o f S p r i n g ! Y o u r f r i e n d s a t
Why Audience Response System Rentals Make Sense for Your Next Meeting
Apr 04, 2012 by
What do shows like Oprah, Dr. Phil, Rachael Ray and organizations like Harvard Medical School, Humana, Pepsi, Coca-Cola, Lockheed Martin, Microsoft, American Express, Walt Disney World, and Bristol-Myers Squibb have in common? They have all have used wireless audience response systems! Gone are the days of using paper handwritten response forms which are unwieldy and took several hours to compile the data. In addition, someone had to interpret poorly written responses.  ARS units o...
6 Speaker Selection Tips for Your Next Meeting
Apr 02, 2012 by
A recent survey, by Tagoras and Velvet Chainsaw Consulting of 250 respondents from 170 organizations, shed new light on how speakers can be be more relevant to attendees by providing them with current content. In addition, they suggest other ideas to help associations coach and evaluate their speakers. Below are their 6 tips along with my input on how interactive technology tool rentals can help achieve these goals.  Tip #1: Sponsors Fund Speakers 87% of the respondents seek sponsors...
5 Great Reference Questions to Ask About Event Rental Service Companies
Mar 30, 2012 by
You have the meeting location, dates, and speakers lined up. Phew! Now onto the more intricate part of the meeting planning process, selecting ground transportation, choosing the caterer, renting audio visual equipment, and so on and so on. How do you know the good vendors from the bad ones? The best thing to do is ask around in the industry and get credible references. Here are 5 great questions to ask those references that can make you more comfortable in the selection process. Did th...
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