SmartSource® Computer & Audio Visual Rentals Announces Ed Sellitto as Director of Sales Operations

SmartSource® Computer & Audio Visual Rentals (“SmartSource,” Hauppauge, NY,, one of the nation’s leading providers of computer, audio visual (AV) and technology solutions for businesses and events, announces the appointment of Ed Sellitto as Director of Sales Operations. Sellitto will play a critical role in the ongoing evolution towards a high-performance sales culture at SmartSource.  Lending his broad technical skills in data analytics and his deep experience, he will identify new opportunities that support the sales organization with improved work processes, enhanced reporting, and strategies that directly impact the company’s revenue streams derived from its sales and marketing activities.  He brings a decade of direct experience in the effective application of data to drive profitable sales growth, enhanced customer value and customer support solutions.

“With his deep experience in data analytics and sales optimization, Ed will enable our organization to gain the greatest return on our CRM technology investments and related processes,” said Craig Sukenic, Vice President of Sales. “We recognize the importance of leveraging our integrated systems capabilities to drive performance, and with Ed to lead the day-to-day sales management process, we will be able to better focus on our efforts in these critical areas.”

Before joining SmartSource, Sellitto served as Director, Customer Success Operations with Newsela (New York, NY), an EdTech startup, where he established and managed a new Customer Success Operations team focused on driving greater customer value and engagement for K-12 schools and districts. His career also includes multiple roles with American Express (New York, NY), most recently as Director, Business Planning & Analytics and as Director, Performance Management Analytics. He has also held various roles with Dow Jones & Company (New York, NY), including Associate Director, Sales Strategy & Operations.

Sellitto earned a B.S. in Chemical Engineering with a Minor in Economics from Rensselaer Polytechnic Institute (Troy, NY), and an MBA in Strategy & Corporate Finance from New York University, Stern School of Business (New York, NY).  Sellitto is a Certified Salesforce Administrator and the recipient of the 2018 Outreach “Outside the Box” Award.

He resides in Smithtown, NY.

About SmartSource Computer & Audio Visual Rentals

SmartSource® Computer & Audio Visual Rentals is the trusted expert in technology solutions for businesses and events and maintains the largest national footprint in the computer and audio visual rental space.  SmartSource is widely recognized for its breadth and depth of offerings and seamless systems integration for even the most complex temporary installations. By leveraging high performance IT, AV, and the latest interactive technologies, SmartSource solutions help marketers effectively convey and distill their brand messages. SmartSource has fully-staffed and equipped branch offices in 20 major metropolitan markets. Founded in 1984 as Rent-a-PC, the company was the pioneer market maker in technology rentals. For more information, visit: or call: 800-888-8686.