SmartSource® Computer & Audio Visual Rentals Announces New Vice President of Sales Craig Sukenic

SmartSource® Computer & Audio Visual Rentals (“SmartSource,” Hauppauge, NY,, one of the nation’s leading providers of computer, audio visual (AV) and technology solutions for businesses and events, announced the appointment of Craig Sukenic as Vice President of Sales. He is responsible for advancing the company’s strategic sales goals, including driving increased sales and broader partner relationships within SmartSource’s key target markets of conferences, events, trade shows, and business solutions. Sukenic brings over 20 years of sales experience and a proven track record for effectively developing and leveraging successful business development initiatives including digital marketing, channel and market expansion.

“Craig is a visionary sales leader who possesses a blend of strong tactical and strategic skills,” said SmartSource President and CEO Peter Handal. “Given our continued focus on digital marketing as a priority, I am confident that Craig’s leadership and experience will be critical components in reaching our full sales revenue potential.”

Sukenic last served as Vice President of Strategic Sales with Comdata (Brentwood, TN), where he directed sales associates in delivering finance and payment Business Intelligence solutions to companies in the transportation industry. While with Comdata, he drove an annual sales revenue growth of 208%, built a stronger sales team, and instituted a more effective inside/outside sales model and compensation plan.

In addition to his role at Comdata, Sukenic served as Director of Sales-Inside Sales North America for Lenovo (Dallas, TX and Morrisville, NC). Sukenic’s professional career includes almost twenty years at IBM, the last eight as a Business Unit Executive leading System X Inside Sales for North America. Prior to this role, he served in various Field Sales leadership roles since 2004 following a successful career as an individual sales contributor.

Sukenic earned his Bachelor of Arts in Marketing from Michigan State University – The Eli Broad College of Business. He is an IBM Certified Sales Specialist and has completed IBM’s Executive Leadership Training and the SMU First-Line Management Certification Program.

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About SmartSource Computer & Audio Visual Rentals

SmartSource® Computer & Audio Visual Rentals is the trusted expert in technology solutions for businesses and events and maintains the largest national footprint in the computer and audio visual rental space.  SmartSource is widely recognized for its breadth and depth of offerings and seamless systems integration for even the most complex temporary installations. By leveraging high performance IT, AV, and the latest interactive technologies, SmartSource solutions help marketers effectively convey and distill their brand messages. SmartSource has fully-staffed and equipped branch offices in 20 major metropolitan markets. Founded in 1984 as Rent-a-PC, the company was the pioneer market maker in technology rentals. For more information, visit: or call: 800-888-8686.